You need to be curious, not satisfied with the status quo, be a problem solver, and not really be a great manager! Great “one question” and answer from the Chicago Business Marketing Association.
A rant. I apologize in advance.
I hate the word retainer. I think the word is used as an excuse when people are scared to spend on consistent communications activity – especially with PR and social media activity.
The word “retainer” should only be used when you pay someone to be “on call” for you at a moment’s notice. They may not do a darn thing in any given month, but when you call, they respond fast. Like in the legal profession. It makes sense to have your law firm “on retainer.” I think.
In PR and social media, as an example, a best practice is to pay a monthly fee for activity – not a “retainer.” The only way you are successful in the long term with PR and social media is when you are consistent over time. When you decide what “over time” means – three months, six months, 12 months…etc. – you then divide the total fee by number of months and you have a monthly fee. Not a retainer – but a monthly fee for consistent communications activity. Which, over time, will pay for itself.
So let’s stop using the word retainer. It’s a dirty word that stops progress.
Whew! I feel better now. Thanks.
As the New Year begins many professionals revisit their bookshelves with the intention of finally starting that popular industry-changing bestseller that was purchased with good intentions 6 months ago (you know who you are). Therefore, it’s no surprise that setting a goal to read more often is one of the most popular resolutions made this time of year. But can a simple promise to yourself help get you ahead in the workplace? Our team at Tell Your Story believes so. In our field we’re used staying up-to-date on industry trends through social media avenues like Facebook, Twitter, and Google Reader. However, sitting down to read an entire book on a particular topic is a much different experience. Books have the ability to alter the way we see our industry and educate us in a way we haven’t experienced since the last time we were in a classroom. Here’s a list of books...
Continue ReadingGreat article from Forbes on how to be more interesting.
http://www.forbes.com/sites/jessicahagy/2011/11/30/how-to-be-interesting/
My favorite is “Embrace Your Innate Weirdness.”
Great accompanying graphics, too, like this one.
