Search Engine Marketing (SEM)
Paid Media Management
We utilize our trusted partners, Big Footprint Digital and Digital Analyst Team to executive on the following SEM/Paid Search activities:
PAID SEARCH STRATEGY
- Keyword Research
- Paid Search Audits for Existing Campaigns
- Competitive analysis
- Paid Search Media Budget Estimation (based on Keyword Development)
- Forecasting
- Traffic Estimation
- Forecasting
- Bid Management
PAID CAMPAIGN CREATION AND MANAGEMENT
- Keyword Research
- Ad Copy Writing
- Landing Page Selection
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Using Suitable Ad Extensions (Sitelinks, Call Extensions &Callouts)
- Remarketing & Display Management
- Account-Based Marketing (advanced targeting using Customer Match, Affinity segments, and more)
WEB ANALYTICS TRACKING
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Implementation of Tracking Tools
- Conversion Tracking Set-up
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Google Analytics Tags
- UTM Tracking for Adcenter Campaigns
REPORTING & INSIGHTS
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Monthly reporting with actionable insights
We have worked with our SEO and SEM partners for years and understand how we can leverage one another, especially in this growing world of content marketing. None of these activities should be done in a silo. Let us introduce you to one of our partners and integrate within your overall planning and objectives.