Another great video from Hubspot promoting the power of consistent and valuable content and how it can help grow your business. Car Seats For Cats: Teaching Nana About Inbound Marketing ...
Continue ReadingThere is no question that Facebook and its innovations over the years have changed the way we communicate and stay connected. Though some may not want to admit it, Facebook, along with many other social networking sites, have become a way of life. Whether you are marketing your company’s brand, or building personal relationships, our society has become reliant on Facebook as a way to stay connected to the world around us. Hoping to make searches within Facebook much easier, Facebook took a big step earlier this week in announcing their new Graph Search. Striving to connect the Facebook user experience throughout the web, this new search engine will make sharing information easier than before. Allowing you to find things, people, or businesses based on interests and recommendations of friends, this internal search engine is a game changer when it comes to marketing a brand or building relationships. Focusing on four main...
Continue ReadingWith the New Year right around the corner, there is no better time for reflection. While reflecting upon our success this year, it is also important to take a step back and think about some big name marketers that have succeeded in not only grabbing the public’s attention, but also telling a powerful story that successfully relayed a message to an audience.
The year 2012 was full of powerful marketing campaigns that truly represented the new era of advertising. Whether it was using social media to leverage their message, or using humor and thrill to capture their audience, the following 5 companies truly encapsulated how telling a story to promote a specific message can not only move an audience, but make themselves memorable within a highly competitive industry.
EVENT ALERT: Chicago BMA. Come help share and carry on the Olympic spirit with Lisa Baird, Chief Marketing Officer of the US Olympic Committee, September 13th at the BMA Marketing Innovators Luncheon in Chicago! Make sure to register today for what is sure to be a sellout event!
Archive footage used from the 2008 Beijing Olympic Games.
Voice over used from reading of Carl Sagan’s “Pale Blu…
Standing as one of the most iconic, historical, and influential events in the world, the Olympic Games are something that bring the world together not only for our love of competition, but also with aspiration and hope. The Olympic Games are something that truly transcends sport; it stands for hope and tolerance, while bringing people with different stories and backgrounds together from all over the world, and giving small, unknown countries a chance in the big world.
As billions of people sat around their television to watch the opening ceremony, the Olympic Spirit was brought to life, shared and felt worldwide. The spirit of community, pride, love and hope is something that has resonated within each and every one of us for the past two weeks as we anxiously watched each country fight through the blood, sweat and tears for the chance to wear that gold medal around their neck.
The most wonderful aspect of any Games is in the ‘spirit’ that is ignited throughout the world and the stories of those who participate. The ability of these emotional, heartfelt stories to have such a profound impact on us just goes to show how powerful telling a story can be.
Great post by Tell Your Story friend and partner Sima Dahl on social media policies and helping your people help your company get to social media success.
Put your people on the path to social media success – Business Marketing Association
As a result of developing an extensive integrated marketing and brand positioning campaign for client OnRamp Transportation Services, Tell Your Story has won an Award of Excellence through the BMA B2 Awards Program, an international business-to-business marketing and communications contest that recognizes excellence among agencies and corporate marketers.
The BMA B2 Awards recognize the people who refuse to take the easy way out. Where others honor style over results, the B2 Awards honor the successful balancing of both.
Our latest overview presentation on our purpose, work and how we make things happen.
Tell Your Story: How We Make Things Happen
View more presentations from Tell Your Story Brand Communications Inc..
Marketing with Online Video A companion piece to a blog entry we've been working on, this video is meant to touch on some important aspects of using more video tools in today's world.http://torquelaunch.com Great post and video from our friends at Torque about the growing importance of video in your marketing mix. Video and The Web...
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