Story

SVM, a leading distributor of 150 top brands of gift cards, had an identity crisis. Gift cards are essentially looked at as a commodity. In addition, SVM was primarily known as a gasoline gift card provider, and not getting any credit for the many other name brands they represented and sold.

By collaborating with SVM leadership and going through our purpose-driven messaging process (link to the purpose process page) we helped develop the new SVM story and purpose: SVM exists to drive positive behaviors through rewards that people want and need.

Action

Armed with the new purpose statement, Tell Your Story developed an entirely new corporate identity, website (Link to Solutionsthatmotivate.com), tradeshow booth, newsletter, business cards and much more.

We developed and executed integrated marketing campaigns designed to reach sales, marketing and HR professionals. Tactics included: • Public Relations • Social Media • Email Marketing • SEO & SEM • Paid Media • Tradeshows • Video • Lead Generation

SVM was now telling their unique story – they aren’t just a gift card provider, they are a solutions provider. SVM is able to help their customers from start to finish, from ordering through distribution. And by ultimately providing the rewards that people both want and need.

The employees of SVM fully embrace their new values and the vision of the company, which are proudly displayed as the artwork around the office. The target market engaged more frequently with the content developed, driving more awareness and more leads than ever before.

The new Solutions That Motivate campaign and website was a huge success. Results included: • More than 450 leads with potential value of $5 million • 1 MM impressions from paid media • 1.5 MM impressions garnered through PR activity • Significant growth in social media followers and engagement • More time being spent on the website