Bringing the Olympic Marketing Story to You
EVENT ALERT: Chicago BMA. Come help share and carry on the Olympic spirit with Lisa Baird, Chief Marketing Officer of the US Olympic Committee, September 13th at the BMA Marketing Innovators Luncheon in Chicago! Make sure to register today for what is sure to be a sellout event!
Bringing the Olympic Marketing Story to You
Archive footage used from the 2008 Beijing Olympic Games.
Voice over used from reading of Carl Sagan’s “Pale Blu…
Standing as one of the most iconic, historical, and influential events in the world, the Olympic Games are something that bring the world together not only for our love of competition, but also with aspiration and hope. The Olympic Games are something that truly transcends sport; it stands for hope and tolerance, while bringing people with different stories and backgrounds together from all over the world, and giving small, unknown countries a chance in the big world.
As billions of people sat around their television to watch the opening ceremony, the Olympic Spirit was brought to life, shared and felt worldwide. The spirit of community, pride, love and hope is something that has resonated within each and every one of us for the past two weeks as we anxiously watched each country fight through the blood, sweat and tears for the chance to wear that gold medal around their neck.
The most wonderful aspect of any Games is in the ‘spirit’ that is ignited throughout the world and the stories of those who participate. The ability of these emotional, heartfelt stories to have such a profound impact on us just goes to show how powerful telling a story can be.