{"id":4250,"date":"2016-06-28T21:34:18","date_gmt":"2016-06-28T21:34:18","guid":{"rendered":"http:\/\/pairdesignchicago.com\/tellyourstory\/?page_id=4250"},"modified":"2016-07-15T01:11:09","modified_gmt":"2016-07-15T01:11:09","slug":"purpose-driven-messaging-planning","status":"publish","type":"page","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/purpose-driven-messaging-planning\/","title":{"rendered":"Purpose-Driven Messaging &#038; Planning"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1459367630803{padding-top: 75px !important;padding-bottom: 60px !important;background-color: #fc8213 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_single_image image=&#8221;5048&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;appear&#8221;][vc_empty_space height=&#8221;6px&#8221;][vc_empty_space height=&#8221;33px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ffffff;\">We are not a big, fat agency.<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #ffffff;\">But we do have a process to get to the core of why an organization exists. It\u2019s the right amount of strategic thinking, collaboration, research and roll-up-your sleeves getting it done to come up with your story and a plan to amplify and measure that story over time through creative development, content marketing and overall marketing communications. Below is a illustration of our process.<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a href=\"https:\/\/pairdesignchicago.com\/tellyourstory\/what-we-do\/\" target=\"_self\" style=\"color: #ffffff;border-color: #ffffff\" class=\"qodef-btn qodef-btn-medium qodef-btn-outline qodef-btn-custom-hover-bg qodef-btn-custom-hover-color\" data-hover-bg-color=\"#ffffff\" data-hover-color=\"#3f414e\" >\n    <span class=\"qodef-btn-text\">BACK TO WHAT WE DO<\/span>\n    <\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a href=\"https:\/\/pairdesignchicago.com\/tellyourstory\/content-marketing\/\" target=\"_self\" style=\"color: #ffffff;border-color: #ffffff\" class=\"qodef-btn qodef-btn-medium qodef-btn-outline qodef-btn-custom-hover-bg qodef-btn-custom-hover-color\" data-hover-bg-color=\"#ffffff\" data-hover-color=\"#3f414e\" >\n    <span class=\"qodef-btn-text\">TO NEXT SERVICE<\/span>\n    <\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1467150820048{padding-top: 75px !important;padding-bottom: 60px !important;background-color: #fc8213 !important;}&#8221;][vc_column][vc_single_image image=&#8221;4256&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1459367630803{padding-top: 75px !important;padding-bottom: 60px !important;background-color: #fc8213 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_single_image image=&#8221;5048&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;appear&#8221;][vc_empty_space height=&#8221;6px&#8221;][vc_empty_space height=&#8221;33px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text] We are not a big, fat agency. [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]But we do have a process to get to the core of why an organization exists. It\u2019s the right amount of&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4250","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=4250"}],"version-history":[{"count":15,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4250\/revisions"}],"predecessor-version":[{"id":5050,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4250\/revisions\/5050"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=4250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}