{"id":4265,"date":"2016-06-29T19:41:40","date_gmt":"2016-06-29T19:41:40","guid":{"rendered":"http:\/\/pairdesignchicago.com\/tellyourstory\/?page_id=4265"},"modified":"2016-06-30T20:54:29","modified_gmt":"2016-06-30T20:54:29","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1459367630803{padding-top: 75px !important;padding-bottom: 60px !important;background-color: #fc8213 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_single_image image=&#8221;4321&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;appear&#8221;][vc_empty_space height=&#8221;6px&#8221;][vc_empty_space height=&#8221;33px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ffffff;\">From white papers, to blog posts, to case studies and more, Tell Your Story knows how to develop and distribute compelling content that engages audiences and drives action.<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #ffffff;\">Your content needs to be integrated within your overall marketing communications strategy and planning, inside and out. It\u2019s not a separate silo, developing and pumping out useless content. Valuable content needs to be woven into your strategic thinking, persona development and buying cycle research. And it needs to be valuable, relevant and consistent over time to be powerful.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #ffffff;\">Our team has developed countless pieces of content for B2B and B2C clients in various industries. Content types includes:<\/span><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Case studies<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Byline articles<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Blog posts<\/span><\/li>\n<li><span style=\"color: #ffffff;\">White papers<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Newsletters<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Brochures\/marketing collateral<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Videos<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #ffffff;\">\u00a0<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a href=\"https:\/\/pairdesignchicago.com\/tellyourstory\/what-we-do\/\" target=\"_self\" style=\"color: #ffffff;border-color: #ffffff\" class=\"qodef-btn qodef-btn-medium qodef-btn-outline qodef-btn-custom-hover-bg qodef-btn-custom-hover-color\" data-hover-bg-color=\"#ffffff\" data-hover-color=\"#3f414e\" >\n    <span class=\"qodef-btn-text\">BACK TO WHAT WE DO<\/span>\n    <\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a href=\"https:\/\/pairdesignchicago.com\/tellyourstory\/social-media-community-management\/\" target=\"_self\" style=\"color: #ffffff;border-color: #ffffff\" class=\"qodef-btn qodef-btn-medium qodef-btn-outline qodef-btn-custom-hover-bg qodef-btn-custom-hover-color\" data-hover-bg-color=\"#ffffff\" data-hover-color=\"#3f414e\" >\n    <span class=\"qodef-btn-text\">TO NEXT SERVICE<\/span>\n    <\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1459367630803{padding-top: 75px !important;padding-bottom: 60px !important;background-color: #fc8213 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_single_image image=&#8221;4321&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;appear&#8221;][vc_empty_space height=&#8221;6px&#8221;][vc_empty_space height=&#8221;33px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text] From white papers, to blog posts, to case studies and more, Tell Your Story knows how to develop and distribute compelling content that engages audiences and drives action. [\/vc_column_text][vc_empty_space&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4265","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4265","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=4265"}],"version-history":[{"count":8,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4265\/revisions"}],"predecessor-version":[{"id":4358,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4265\/revisions\/4358"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=4265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}