{"id":4274,"date":"2016-06-29T21:10:32","date_gmt":"2016-06-29T21:10:32","guid":{"rendered":"http:\/\/pairdesignchicago.com\/tellyourstory\/?page_id=4274"},"modified":"2016-07-14T00:09:45","modified_gmt":"2016-07-14T00:09:45","slug":"digital-social-paid-advertising","status":"publish","type":"page","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/digital-social-paid-advertising\/","title":{"rendered":"Digital &#038; Social Paid Advertising"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1459367630803{padding-top: 75px !important;padding-bottom: 60px !important;background-color: #fc8213 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_single_image image=&#8221;4323&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;appear&#8221;][vc_empty_space height=&#8221;6px&#8221;][vc_empty_space height=&#8221;33px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text]<\/p>\n<h2><span style=\"color: #ffffff;\">In order to get the maximum results and ROI desired from content, brands and organizations essentially have to Dzpay-to-playdz in the social media game.<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #ffffff;\">Organic reach has diminished on top channels such as Facebook, Twitter and LinkedIn, while social ad spending continues to increase, creating a highly competitive space for brands. Heightened competition means brands and organizations need to have a sound strategy to make the most of their ad dollars on social. Tell Your Story has helped dozens of clients take their content marketing programs to the next levelthrough strategic social ad programs that integrate with business and marketing objectives.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #ffffff;\">Many of these objectives include:<\/span>[\/vc_column_text][vc_empty_space height=&#8221;5px&#8221;]<div class=\"qodef-unordered-list \" ><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Increase brand awareness<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Drive targeted website traffic<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Increase lead generation\/sales. Promote thought leadership<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Extend content reach; ensure content is served in the right place, at the right time<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Boost engagement and dialogue among influencers and audiences<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Complement SEO efforts by building quality back links to your website<\/span><\/li>\n<\/ul>\n<p><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a href=\"https:\/\/pairdesignchicago.com\/tellyourstory\/what-we-do\/\" target=\"_self\" style=\"color: #ffffff;border-color: #ffffff\" class=\"qodef-btn qodef-btn-medium qodef-btn-outline qodef-btn-custom-hover-bg qodef-btn-custom-hover-color\" data-hover-bg-color=\"#ffffff\" data-hover-color=\"#3f414e\" >\n    <span class=\"qodef-btn-text\">BACK TO WHAT WE DO<\/span>\n    <\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a href=\"https:\/\/pairdesignchicago.com\/tellyourstory\/public-relations\/\" target=\"_self\" style=\"color: #ffffff;border-color: #ffffff\" class=\"qodef-btn qodef-btn-medium qodef-btn-outline qodef-btn-custom-hover-bg qodef-btn-custom-hover-color\" data-hover-bg-color=\"#ffffff\" data-hover-color=\"#3f414e\" >\n    <span class=\"qodef-btn-text\">TO NEXT SERVICE<\/span>\n    <\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1459367630803{padding-top: 75px !important;padding-bottom: 60px !important;background-color: #fc8213 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_single_image image=&#8221;4323&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;appear&#8221;][vc_empty_space height=&#8221;6px&#8221;][vc_empty_space height=&#8221;33px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text] In order to get the maximum results and ROI desired from content, brands and organizations essentially have to Dzpay-to-playdz in the social media game. [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]Organic reach has diminished&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4274","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=4274"}],"version-history":[{"count":16,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4274\/revisions"}],"predecessor-version":[{"id":4990,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4274\/revisions\/4990"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=4274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}