{"id":4297,"date":"2016-06-30T01:29:27","date_gmt":"2016-06-30T01:29:27","guid":{"rendered":"http:\/\/pairdesignchicago.com\/tellyourstory\/?page_id=4297"},"modified":"2016-07-14T04:00:44","modified_gmt":"2016-07-14T04:00:44","slug":"search-engine-marketing","status":"publish","type":"page","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/search-engine-marketing\/","title":{"rendered":"Search Engine Marketing (SEM)"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1459367630803{padding-top: 75px !important;padding-bottom: 60px !important;background-color: #fc8213 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_single_image image=&#8221;4326&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;appear&#8221;][vc_empty_space height=&#8221;6px&#8221;][vc_empty_space height=&#8221;33px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text]<\/p>\n<h2 data-canvas-width=\"757.310171883333\"><span style=\"color: #ffffff;\">Tell Your Story integrates SEM planning into the overall marketing, content and lead generation mix.<\/span><\/h2>\n<h2><span style=\"color: #ffffff;\">\u00a0<\/span><\/h2>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<div data-canvas-width=\"63.24589508764705\"><span style=\"color: #ffffff;\">We utilize our trusted partners, <a style=\"color: #3f414e;\" href=\"http:\/\/www.bigfootprintdigital.com\/\" target=\"_blank\">Big Footprint Digital<\/a> and <a style=\"color: #3f414e;\" href=\"https:\/\/www.digitalanalystteam.com\/\" target=\"_blank\">Digital Analyst Team<\/a> to executive on the following SEM\/Paid Search activities:<\/span><\/div>\n<p><span style=\"color: #ffffff;\">\u00a0<\/span>[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #ffffff;\">PAID SEARCH STRATEGY<br \/>\n<\/span>[\/vc_column_text]<div class=\"qodef-unordered-list \" ><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Keyword Research\u00a0<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><span class=\"TextRun SCX143199260\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX143199260\">Paid Search Audit<\/span><\/span><span class=\"TextRun SCX143199260\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX143199260\">s for Existing Campaigns<\/span><\/span><\/span><\/li>\n<li><span style=\"color: #ffffff;\">Competitive analysis<\/span><\/li>\n<li><span style=\"color: #ffffff;\"><span class=\"TextRun SCX251505283\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX251505283\">Paid <\/span><\/span><span class=\"TextRun SCX251505283\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX251505283\">Search Media <\/span><\/span><span class=\"TextRun SCX251505283\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX251505283\">Budget Estimation (based on Keyword Development)<\/span><\/span><span class=\"EOP SCX251505283\">\u00a0<\/span><\/span><\/li>\n<li><span style=\"color: #ffffff;\">Forecasting<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Traffic Estimation<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Forecasting<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Bid Management<\/span><\/li>\n<\/ul>\n<p><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #000000;\"><span class=\"TextRun SCX172286143\" lang=\"EN-US\" style=\"color: #ffffff;\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX172286143\">PAID CAMPAIGN CREATION AND MANAGEMENT <\/span><\/span><br \/>\n<\/span>[\/vc_column_text]<div class=\"qodef-unordered-list \" ><\/p>\n<ul>\n<li><span style=\"color: #ffffff;\">Keyword Research<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Ad Copy Writing<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Landing Page Selection<\/span><\/li>\n<li>\n<div data-canvas-width=\"607.550524595443\"><span style=\"color: #ffffff;\">Using Suitable Ad Extensions (Sitelinks, Call Extensions &amp;<\/span><\/div>\n<div data-canvas-width=\"92.79730941229803\"><span style=\"color: #ffffff; margin-left: 13px;\">Callouts)<\/span><\/div>\n<\/li>\n<li><span style=\"color: #ffffff;\">Remarketing &amp; Display Management<\/span><\/li>\n<li><span style=\"color: #ffffff;\">Account-Based Marketing (advanced targeting using Customer Match, Affinity segments, and more)<\/span><\/li>\n<\/ul>\n<p><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #ffffff;\">WEB ANALYTICS TRACKING<br \/>\n<\/span>[\/vc_column_text]<div class=\"qodef-unordered-list \" ><\/p>\n<ul>\n<li>\n<div data-canvas-width=\"27.640450980392153\"><span style=\"color: #ffffff;\"><span class=\"TextRun SCX265955539\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX265955539\">Implementation of <\/span><\/span><span class=\"TextRun SCX265955539\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX265955539\">Tracking <\/span><\/span><span class=\"TextRun SCX265955539\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX265955539\">Tools<\/span><\/span><br \/>\n<\/span><\/div>\n<\/li>\n<li><span style=\"color: #ffffff;\">Conversion Tracking Set-up<\/span><\/li>\n<li>\n<div data-canvas-width=\"27.640450980392153\"><span style=\"color: #ffffff;\">Google Analytics Tags<br \/>\n<\/span><\/div>\n<\/li>\n<li><span style=\"color: #ffffff;\">UTM Tracking for Adcenter Campaigns<\/span><\/li>\n<\/ul>\n<p><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<span style=\"color: #ffffff;\">REPORTING &amp; INSIGHTS<br \/>\n<\/span>[\/vc_column_text]<div class=\"qodef-unordered-list \" ><\/p>\n<ul>\n<li>\n<div data-canvas-width=\"27.640450980392153\"><span style=\"color: #000000;\"><span style=\"color: #ffffff;\">Monthly reporting with actionable insights<\/span><br \/>\n<\/span><\/div>\n<\/li>\n<\/ul>\n<p><\/div>[vc_empty_space height=&#8221;20px&#8221;][vc_column_text]<\/p>\n<div data-canvas-width=\"111.60052599705884\"><span style=\"color: #ffffff;\"><span class=\"TextRun SCX237031729\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX237031729\">We have worked with our SEO and SEM partners for years and understand how <\/span><\/span><span class=\"TextRun SCX237031729\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX237031729\">we can<\/span><\/span><span class=\"TextRun SCX237031729\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX237031729\"> leverage one ano<\/span><\/span><span class=\"TextRun SCX237031729\" lang=\"EN-US\" xml:lang=\"EN-US\"><span class=\"NormalTextRun SCX237031729\">ther, especially in this growing world of content marketing. None of these activities should be done in a silo. Let us introduce you to one of our partners and integrate within your overall planning and objectives.\u00a0<\/span><\/span><br \/>\n<\/span><\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;40px&#8221;][vc_row_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a href=\"https:\/\/pairdesignchicago.com\/tellyourstory\/what-we-do\/\" target=\"_self\" style=\"color: #ffffff;border-color: #ffffff\" class=\"qodef-btn qodef-btn-medium qodef-btn-outline qodef-btn-custom-hover-bg qodef-btn-custom-hover-color\" data-hover-bg-color=\"#ffffff\" data-hover-color=\"#3f414e\" >\n    <span class=\"qodef-btn-text\">BACK TO WHAT WE DO<\/span>\n    <\/a>[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<a href=\"https:\/\/pairdesignchicago.com\/tellyourstory\/search-engine-optimization-seo\/\" target=\"_self\" style=\"color: #ffffff;border-color: #ffffff\" class=\"qodef-btn qodef-btn-medium qodef-btn-outline qodef-btn-custom-hover-bg qodef-btn-custom-hover-color\" data-hover-bg-color=\"#ffffff\" data-hover-color=\"#3f414e\" >\n    <span class=\"qodef-btn-text\">TO NEXT SERVICE<\/span>\n    <\/a>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row content_width=&#8221;grid&#8221; css=&#8221;.vc_custom_1459367630803{padding-top: 75px !important;padding-bottom: 60px !important;background-color: #fc8213 !important;}&#8221;][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_single_image image=&#8221;4326&#8243; img_size=&#8221;full&#8221; css_animation=&#8221;appear&#8221;][vc_empty_space height=&#8221;6px&#8221;][vc_empty_space height=&#8221;33px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-md-6&#8243;][vc_column_text] Tell Your Story integrates SEM planning into the overall marketing, content and lead generation mix. \u00a0 [\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_column_text] We utilize our trusted partners, Big Footprint Digital and Digital Analyst&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4297","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=4297"}],"version-history":[{"count":14,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4297\/revisions"}],"predecessor-version":[{"id":5125,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/pages\/4297\/revisions\/5125"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=4297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}