{"id":1683,"date":"2013-11-07T21:55:26","date_gmt":"2013-11-07T21:55:26","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/?p=1683"},"modified":"2016-07-22T18:01:24","modified_gmt":"2016-07-22T18:01:24","slug":"what-does-twitters-ipo-mean-for-marketers","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/what-does-twitters-ipo-mean-for-marketers\/","title":{"rendered":"What does #Twitter\u2019s IPO mean for marketers?"},"content":{"rendered":"<div id=\"attachment_1684\" style=\"width: 298px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2013\/11\/Tw.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1684\" class=\" wp-image-1684\" title=\"Social Media Marketers\" src=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2013\/11\/social-media-marketers.png\" alt=\"Social Media Marketers\" width=\"288\" height=\"212\" \/><\/a><p id=\"caption-attachment-1684\" class=\"wp-caption-text\">Source: <a href=\"http:\/\/theinspirationroom.com\/daily\/design\/2012\/6\/new_twitter_logo.jpg\" rel=\"nofollow\">Link<\/a><\/p><\/div>\n<p>Since Twitter announced that it filed for IPO in early October, the interwebs have been buzzing with excitement and curiosity.\u00a0 What will the final share price be? Can Twitter generate revenues and profits from its business? Hello, anyone remember Facebook\u2019s IPO? And most importantly, what does this mean for \u201cmy\u201d industry?<\/p>\n<p>&nbsp;<\/p>\n<p>With over 200 million users Twitter is hardly an underground experience, but people are speculating whether this IPO will finally push Twitter mainstream.\u00a0 With \u201cTWTR\u201d flashing across the ticker, we think that those not currently engaging with this platform might be intrigued enough to sign up. Especially since the share price was announced at $26 and is now trading at $45 per share (as of 10:30 a.m. CST, 11\/7\/2013.) A whole new generation of consumers is paying attention to Twitter now and no doubt brands and marketers are strategizing on how best to connect and leverage.<\/p>\n<p>&nbsp;<\/p>\n<p>Now that this little blue bird has caught the public\u2019s attention, what can we expect for marketers? Well, Twitter is now officially a public company and this means TWTR has shareholders.\u00a0 The funny thing about shareholders is that they often expect revenues. We think this driving force will pave the way for new products and features that marketers can use to identify, connect, influence and engage with audiences.\u00a0 Remember when Twitter <a href=\"https:\/\/blog.twitter.com\/2011\/promoted-tweets-in-timelines\">announced<\/a> \u201cPromoted Tweets\u201d in October 2011? Brands finally had the opportunity to reach a broader audience and drive conversations about their products.\u00a0 Less than a year later, Twitter <a href=\"https:\/\/blog.twitter.com\/2012\/new-targeting-adds-greater-relevance-to-your-promoted-tweets\">introduced<\/a> targeting for Promoted Tweets and brands took full advantage of this service to engage with relevant audiences and tailor messages.\u00a0 Now that is has momentum and money, we are eager to see what Twitter introduces next! #eager #marketing<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_1689\" style=\"width: 298px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2013\/11\/tw2.png\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1689\" class=\" wp-image-1689\" title=\"Social Media Marketing Strategy\" src=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2013\/11\/social-media-marketing-strategy.png\" alt=\"Social Media Marketing Strategy\" width=\"288\" height=\"217\" \/><\/a><p id=\"caption-attachment-1689\" class=\"wp-caption-text\">Source: Reuters<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Since Twitter announced that it filed for IPO in early October, the interwebs have been buzzing with excitement and curiosity.\u00a0 What will the final share price be? Can Twitter generate revenues and profits from its business? Hello, anyone remember Facebook\u2019s IPO? And most importantly, what&#8230;<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,150,142],"tags":[270,137,130],"class_list":["post-1683","post","type-post","status-publish","format-standard","hentry","category-blog","category-social-pr-news","category-interesting-things","tag-twitter","tag-marketing","tag-social-media"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/1683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=1683"}],"version-history":[{"count":1,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/1683\/revisions"}],"predecessor-version":[{"id":5423,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/1683\/revisions\/5423"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=1683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/categories?post=1683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/tags?post=1683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}