{"id":1819,"date":"2014-02-19T20:54:56","date_gmt":"2014-02-19T20:54:56","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/?p=1819"},"modified":"2016-07-23T13:34:26","modified_gmt":"2016-07-23T13:34:26","slug":"forget-relying-on-tools-focus-on-developing-your-skills-instead","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/forget-relying-on-tools-focus-on-developing-your-skills-instead\/","title":{"rendered":"Forget Relying on Tools. Focus on Developing Your Skills Instead"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don\u2019t matter. Your foundation does. This article points out that the real value lies in your ability to communicate, and that\u2019s where you should strive for expertise. We couldn\u2019t agree more.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.entrepreneur.com\/article\/231362\" rel=\"nofollow\">Read the source article at entrepreneur.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; If social media is constantly evolving, do social media experts really exist? Good question. Google changes its algorithm. Facebook changes its news feed. How do you adapt when the tools you use for marketing keep changing? The answer is simple: the tools don\u2019t matter&#8230;.<\/p>\n","protected":false},"author":45,"featured_media":1818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,123],"tags":[137,129,130],"class_list":["post-1819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-career-thoughts","tag-marketing","tag-public-relations","tag-social-media"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/1819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=1819"}],"version-history":[{"count":2,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/1819\/revisions"}],"predecessor-version":[{"id":5438,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/1819\/revisions\/5438"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=1819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/categories?post=1819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/tags?post=1819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}