{"id":26,"date":"2012-08-09T00:18:00","date_gmt":"2012-08-09T00:18:00","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/wpdev\/?p=26"},"modified":"2016-07-22T15:50:28","modified_gmt":"2016-07-22T15:50:28","slug":"bringing-the-olympic-marketing-story-to-you","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/bringing-the-olympic-marketing-story-to-you\/","title":{"rendered":"Bringing the Olympic Marketing Story to You"},"content":{"rendered":"<p><b>EVENT ALERT: Chicago BMA.<\/b>\u00a0Come help share and carry on the Olympic spirit with\u00a0<a href=\"http:\/\/www.marketing.org\/conference\/show\/id\/BMACMO0515\" target=\"_blank\" rel=\"nofollow\">Lisa Baird<\/a>, Chief Marketing Officer of the <a href=\"http:\/\/www.teamusa.org\/About-the-USOC.aspx\" target=\"_blank\" rel=\"nofollow\">US Olympic Committee<\/a>, September 13<sup>th\u00a0<\/sup>at the BMA Marketing Innovators Luncheon in Chicago! Make sure to\u00a0<a href=\"https:\/\/connect.computility.com\/form\/index.php?id=eb280293f4cc5e2e313d27bce697c1c8\" target=\"_blank\" rel=\"nofollow\">register today<\/a>\u00a0for what is sure to be a sellout event!<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"videoWrapper\">\n<div style=\"margin: -48px 0px 0px 0px; padding: 0px;\">\n<h2 style=\"display: none;\">Bringing the Olympic Marketing Story to You<\/h2>\n<div id=\"schema-videoobject\"><object width=\"550\" height=\"310\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"src\" value=\"https:\/\/www.youtube.com\/embed\/g9q24weVUi4\" \/><iframe loading=\"lazy\" width=\"550\" height=\"310\" src=\"https:\/\/www.youtube.com\/embed\/g9q24weVUi4\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/object><\/div>\n<div><\/div>\n<p><span style=\"display: none;\">A promotional commercial for the upcoming 2012 Olympic Games in London, England. <\/span><\/p>\n<p>Archive footage used from the 2008 Beijing Olympic Games.<\/p>\n<p>&nbsp;<\/p>\n<p>Voice over used from reading of Carl Sagan&#8217;s &#8220;Pale Blu&#8230;<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<p>Standing as one of the most iconic, historical, and influential events in the world, the <a href=\"http:\/\/www.london2012.com\/\" target=\"_blank\" rel=\"nofollow\">Olympic Games<\/a> are something that bring the world together not only for our love of competition, but also with aspiration and hope. The Olympic Games are something that truly transcends sport; it stands for hope and tolerance, while bringing people with different stories and backgrounds together from all over the world, and giving small, unknown countries a chance in the big world.<\/p>\n<p>&nbsp;<\/p>\n<p>As billions of people sat around their television to watch the opening ceremony, the Olympic Spirit was brought to life, shared and felt worldwide. The spirit of community, pride, love and hope is something that has resonated within each and every one of us for the past two weeks as we anxiously watched each country fight through the blood, sweat and tears for the chance to wear that gold medal around their neck.<\/p>\n<p>&nbsp;<\/p>\n<p>The most wonderful aspect of any Games is in the \u2018spirit\u2019 that is ignited throughout the world and the stories of those who participate. The ability of these emotional, heartfelt stories to have such a profound impact on us just goes to show how powerful telling a story can be.<\/p>\n<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p><a href=\"http:\/\/www.marketing.org\/content\/show\/id\/chicago-leaders\" target=\"_blank\" rel=\"nofollow\">Gordon Kane<\/a>, <a href=\"http:\/\/www.bmachicago.org\/\" target=\"_blank\" rel=\"nofollow\">ChicagoBMA<\/a> Board Member, explains the importance of the Olympic Movement and Spirit saying, \u201cEvery once in a while someone asks me why I care so much about the Olympic Movement. Why all the hype? So \u2013 here goes: Imagine if they did not exist. Imagine if I came to you in 2012 with a brand new idea \u2013 I would like to bring representatives from over 200 nations (more than are members of the UN) to one city \u2013 say Beijing or London \u2013 so that they could all live together in one village. I would want these representatives to compete in highly stressful events but at the end of the day, shake hands and walk away friends. I want to establish that while we will declare winners \u2013 no one will be deemed to have lost \u2013 because they will all be better from just having the opportunity to participate. I want over four billion people from around the world to watch this live and join in a simultaneous celebration of humanity. Crazy right? Yet, We make it work every 4 years. It is not perfect \u2013 but that doesn\u2019t lessen my resolve \u2013 it matters.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>With all the hard work that goes into it, the Olympic spirit remains strong throughout as bringing people together from all over the world in peace, friendship and sport. As the 2012 Olympic Games come to an end, we should be reminded that each and every one of us has a story to tell, and the Olympic Games gave us an opportunity to look past our everyday petty differences and appreciate our similarities.<\/p>\n<p>&nbsp;<\/p>\n<p>Come help share and carry on the Olympic spirit with <a href=\"http:\/\/www.marketing.org\/conference\/show\/id\/BMACMO0515\" target=\"_blank\" rel=\"nofollow\">Lisa Baird<\/a>, Chief Marketing office of the US Olympic Committee, September 13<sup>th <\/sup>at the BMA Marketing Innovators Luncheon in Chicago! Make sure to <a href=\"https:\/\/connect.computility.com\/form\/index.php?id=eb280293f4cc5e2e313d27bce697c1c8\" target=\"_blank\" rel=\"nofollow\">registertoday<\/a> for what is sure to be a sellout event!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EVENT ALERT: Chicago BMA.\u00a0Come help share and carry on the Olympic spirit with\u00a0Lisa Baird, Chief Marketing Officer of the US Olympic Committee, September 13th\u00a0at the BMA Marketing Innovators Luncheon in Chicago! Make sure to\u00a0register today\u00a0for what is sure to be a sellout event! &nbsp; &nbsp;&#8230;<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,149,140],"tags":[255,251,252,253,254,144],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-blog","category-marketing-news","category-business-marketing-association","tag-opening-ceremony","tag-gordon-kane","tag-lisa-baird","tag-olympic-games-2012","tag-olympic-spirit","tag-chicago-bma"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":2,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":5385,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/26\/revisions\/5385"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}