{"id":39,"date":"2012-03-27T20:22:00","date_gmt":"2012-03-27T20:22:00","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/wpdev\/?p=39"},"modified":"2016-07-22T15:30:36","modified_gmt":"2016-07-22T15:30:36","slug":"my-industry-is-not-on-social-media","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/my-industry-is-not-on-social-media\/","title":{"rendered":"My Industry Is Not On Social Media"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image_auto-size alignleft\" title=\"Brand Communication\" src=\"http:\/\/tellyourstoryinc.com\/wpdev\/wp-content\/uploads\/2012\/03\/brand-communication.png\" alt=\"Brand Communication\" width=\"186\" height=\"186\" \/>The next time someone tells you, \u201c<em>My industry isn\u2019t on social media<\/em>,\u201d pause and kindly say:<\/p>\n<p>&nbsp;<\/p>\n<p>\u201cThe last time someone told me that, I walked out of the room. But I like you guys, so I want to help you see the light.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>Sadly, the last time I had this opportunity, I chickened out.<\/p>\n<p>&nbsp;<\/p>\n<p>Actually, the last time I had this opportunity, I should have walked out!<\/p>\n<p>&nbsp;<\/p>\n<p>If I hear one more person say, \u201cI\u2019m not on Twitter because I don\u2019t care what you had for breakfast,\u201d I may throw my breakfast up onto my iPad. Or maybe even that person\u2019s Blackberry. (Yes, a little dig.)<\/p>\n<p>&nbsp;<\/p>\n<p>We\u2019ve overused the term social media. To our detriment, business leaders of organizations both big and small, have actually listened to the social media hype. But they are still not getting it.<\/p>\n<p>&nbsp;<\/p>\n<p>I believe the term \u201csocial media\u201d and an even older term \u201cnew media\u201d should be banished from our vocabulary. In today\u2019s world, it\u2019s all about content. Content, and good brand stories, aren\u2019t only king, but they are the center of our universe.<\/p>\n<p>&nbsp;<\/p>\n<p>&#8220;If companies want to engage, learn, share and grow, then they need to develop and share their stories and at least test out all channels of communications \u2013 from traditional channels to innovative channels maturing every day.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>Yes, social media channels have content that not all people care about. Like what I had for breakfast and where I \u201cchecked in.\u201d But so do traditional channels like TV, print and radio. We learn to block out what we don\u2019t want to hear and consume what is valuable to our lives.<\/p>\n<p>&nbsp;<\/p>\n<p>I thought we came a long way over the last few years with the explosion of new communications channels, but some are stuck and will never get out of the mentality that they don\u2019t need to develop and share their story for success. And that\u2019s a shame, because those organizations have great stories to tell and audiences willing to listen. And buy.<!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The next time someone tells you, \u201cMy industry isn\u2019t on social media,\u201d pause and kindly say: &nbsp; \u201cThe last time someone told me that, I walked out of the room. But I like you guys, so I want to help you see the light.\u201d &nbsp;&#8230;<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,149,150],"tags":[210,211,212,169,132,130],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-blog","category-marketing-news","category-social-pr-news","tag-story-telling","tag-brand-communications","tag-new-media","tag-tell-your-story","tag-social-pr","tag-social-media"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":1,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":5370,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/39\/revisions\/5370"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}