{"id":4914,"date":"2012-01-13T19:03:00","date_gmt":"2012-01-13T19:03:00","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/wpdev\/?p=44"},"modified":"2016-07-22T15:28:26","modified_gmt":"2016-07-22T15:28:26","slug":"retainer-is-a-dirty-word","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/retainer-is-a-dirty-word\/","title":{"rendered":"Retainer is a Dirty Word"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-auto wp-image-412 alignleft\" title=\"PR Social Media Activity\" src=\"http:\/\/tellyourstoryinc.com\/wpdev\/wp-content\/uploads\/2012\/01\/pr-social-media-activity.gif\" alt=\"PR Social Media Activity\" width=\"160\" height=\"160\" \/><em><strong>A rant. I apologize in advance.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>I hate the word retainer. I think the word is used as an excuse when people are scared to spend on consistent communications activity \u2013 especially with PR and social media activity.<\/p>\n<p>&nbsp;<\/p>\n<p>The word \u201cretainer\u201d should only be used when you pay someone to be \u201con call\u201d for you at a moment\u2019s notice. They may not do a darn thing in any given month, but when you call, they respond fast. Like in the legal profession. It makes sense to have your law firm \u201con retainer.\u201d I think.<\/p>\n<p>&nbsp;<\/p>\n<p>In PR and social media, as an example, a best practice is to pay a monthly fee for activity \u2013 not a \u201cretainer.\u201d The only way you are successful in the long term with PR and social media is when you are consistent over time. When you decide what \u201cover time\u201d means \u2013 three months, six months, 12 months\u2026etc. \u2013 you then divide the total fee by number of months and you have a monthly fee. Not a retainer \u2013 but a monthly fee for consistent communications activity. Which, over time, will pay for itself.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>So let\u2019s stop using the word retainer. It\u2019s a dirty word that stops progress.<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Whew! I feel better now. Thank<\/strong><\/em>s.<!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A rant. I apologize in advance. &nbsp; I hate the word retainer. I think the word is used as an excuse when people are scared to spend on consistent communications activity \u2013 especially with PR and social media activity. &nbsp; The word \u201cretainer\u201d should only&#8230;<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,150],"tags":[],"class_list":["post-4914","post","type-post","status-publish","format-standard","hentry","category-blog","category-social-pr-news"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/4914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=4914"}],"version-history":[{"count":1,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/4914\/revisions"}],"predecessor-version":[{"id":5367,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/4914\/revisions\/5367"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=4914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/categories?post=4914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/tags?post=4914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}