![\"Social](\"http:\/\/tellyourstoryinc.com\/wpdev\/wp-content\/uploads\/2011\/12\/social-pr-holidays.png\" "\\"Social")
We wish we received more holiday letters. Who wouldn\u2019t? We love them. That\u2019s why we put our own letter together highlighting how far we\u2019ve come in the past year.Back in December 2010<\/b>, we first incorporated Tell Your Story Brand Communications Inc. with a purpose to \u201cmake things happen for people so they can be happier and more successful.\u201d<\/p>\n
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Too lofty of a purpose for a tiny, little agency? We don\u2019t think so.<\/p>\n
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We\u2019ve been inspired by \u201cpurpose-driven branding\u201d thinking from Eduardo Conrado at rel=”nofollow”Motorola Solutions<\/a> and Roy Spence<\/a>, author of It\u2019s Not What You Sell, It’s What You Stand For<\/a>. We saw them both speak in May<\/b> at the National Business Marketing Association<\/a> Conference in Chicago. If you ever get the chance, hear them speak.<\/p>\n <\/p>\n We believe that thinking about your own personal purpose and the purpose of your business leads to inspiring work that really helps people grow professionally and personally. And we\u2019ve put that thinking to action for several clients this year.<\/p>\n <\/p>\n For Daymarck<\/a>, a medical coding company in the home care industry, we help them communicate how they want to improve healthcare in this country by enhancing home care \u2013 one medical code at a time. We attended two of their trade shows in July<\/b> in San Diego and in October<\/b> in Vegas. We are an integral part of their team spreading the word and helping them grow.<\/p>\n <\/p>\n For transportation company OnRamp Transportation Services<\/a> and its service company Equinox<\/a>, we developed emotionally-relevant communications (visual and verbal) communicating how they exist to help independent, hard-working truckers succeed in the rough world of driving a truck. We traveled with them to Dallas in August<\/b> (Great American Trucking Show<\/a>), to Ohio in July<\/b> and to Indianapolis in September<\/b> helping them share their story to the industry.<\/p>\n <\/p>\n For drywall and plaster installer, Trinity Drywall<\/a>, we hit on a key attribute they posses that is valued above all else by their customer, the general contractor. We helped them emotionally talk about how they help contractors \u201cpush the job\u201d by eliminating \u201cobstacles\u201d that are ever-present on a job site. We traveled to their location in Fort Worth in February<\/b> to meet with executives and nail down their messaging to the marketplace.<\/p>\n <\/p>\n![\"Social](\"http:\/\/tellyourstoryinc.com\/wpdev\/wp-content\/uploads\/2011\/12\/social-pr-manager.jpg\" "\\"Social")
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