{"id":4932,"date":"2014-05-29T16:30:34","date_gmt":"2014-05-29T16:30:34","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/?p=1967"},"modified":"2016-07-23T14:04:21","modified_gmt":"2016-07-23T14:04:21","slug":"the-art-of-social-selling-bma14","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/the-art-of-social-selling-bma14\/","title":{"rendered":"The Art of Social Selling #BMA14"},"content":{"rendered":"
\"#SocialSelling

#SocialSelling expert Jill Rowley<\/p><\/div>\n

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at\u00a0#BMA14 in Chicago<\/em><\/h4>\n

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Social selling expert Jill Rowley<\/a> rocked the #BMA14<\/a> crowd this morning and discussed how we can do a better job communicating with prospects using social media. Her presentation was excellent as she kept emphasizing,\u00a0 \u201cIt isn\u2019t always about closing, it is about always being connected.\u201d<\/p>\n

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The biggest change in the market is using social media channels to engage with your audience.\u00a0 Stop trying to be a \u201cquota crusher,\u201d she implored sales professionals. Rather, connect with your audience in a meaningful way. \u00a0She supported this with a great stat: 78 percent of sales professionals who use social media to build connections outsell their peers.<\/p>\n

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She also reviewed a bit of research that shows that it takes approximately 8 cold calls to reach a prospect, and of those people reached, only 2% convert into meetings.\u00a0 It takes 6.25 hours of work to get to this point.\u00a0 And because times have changed, with 92% of B2B buyers now starting their research online, sellers need to change their selling ways.<\/p>\n

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Of her many tips, here are a few highlights on how to reach prospects through social media:<\/p>\n

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