{"id":4934,"date":"2014-09-12T19:09:28","date_gmt":"2014-09-12T19:09:28","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/?p=2637"},"modified":"2016-07-25T14:47:19","modified_gmt":"2016-07-25T14:47:19","slug":"lets-just-call-it-marketing-content-marketing-world-14-recap","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/lets-just-call-it-marketing-content-marketing-world-14-recap\/","title":{"rendered":"Let\u2019s Just Call It Marketing: Content Marketing World &#8217;14 Recap"},"content":{"rendered":"<p><strong>Watch Our Video Recap of Content Marketing World 2014<\/strong><\/p>\n<p><iframe loading=\"lazy\" width=\"1100\" height=\"619\" src=\"https:\/\/www.youtube.com\/embed\/gro1xK66wIE?feature=oembed\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p class=\"p1\"><strong>Read Our\u00a0Recap of\u00a0Content Marketing World 2014:<\/strong><\/p>\n<p class=\"p1\">\n<p class=\"p1\">For various reasons, some people hate the phrase \u201ccontent marketing.\u201d To me, after attending the 4<span class=\"s1\"><sup>th<\/sup><\/span> annual <a href=\"http:\/\/contentmarketingworld.com\/\" target=\"_blank\" rel=\"nofollow\">Content Marketing World<\/a>, it is clear that content marketing is just marketing.\u00a0 And always has been.\u00a0 So let\u2019s drop the word content and call it Marketing World. \u00a0What do you think?<\/p>\n<p class=\"p1\"><a href=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2014\/09\/CMW20144.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2642\" src=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2014\/09\/CMW20144-300x225.jpg\" alt=\"CMW20144\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p class=\"p1\"><a href=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2014\/09\/CMW20145-e1410559507699.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-2644 size-medium\" src=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2014\/09\/CMW20145-e1410559507699-225x300.jpg\" alt=\"CMW20145\" width=\"225\" height=\"300\" \/><\/a><\/p>\n<p class=\"p1\">Anyway, the name aside and with the spotlight shining on what we love to do as communicators, there is a golden opportunity to get back to concentrating on the fun and impactful side of marketing \u2013 developing and telling great stories.\u00a0 The themes that resonated with me the most were around developing stories that are emotional, inspirational and aspirational. \u00a0We heard about developing an editorial mentality, and to think like TV producers and film directors. \u00a0We were challenged to think about the elements of a great story. And although one speaker said the Don Draper model is dead in today\u2019s world, it is more than alive and well in terms of the spirit of what makes people stop, listen and think. And then buy. That is the fun part of marketing. \u00a0And the part of marketing that will drive the most impact and fulfillment for what we are trying to do every day.<\/p>\n<p class=\"p1\">\n<p class=\"p1\"><a href=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2014\/09\/CMW20141-e1410559522410.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2645 size-medium\" src=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2014\/09\/CMW20141-e1410559522410-225x300.jpg\" alt=\"CMW20141\" width=\"225\" height=\"300\" \/><\/a><\/p>\n<p class=\"p1\">Yes, people are still talking about data and SEO and SEM and strategy and planning and research, but the story is at center stage. \u00a0All of these other things are important, and I loved listening to and talking with speakers, attendees and exhibitors about all of the great tools that will help us measure, predict, schedule and plan. \u00a0But at its core, creativity in storytelling trumps everything else.<\/p>\n<p class=\"p1\">\n<p class=\"p2\">So for next year\u2019s conference, drop the content and let\u2019s just talk about marketing. Because content is and always has been what marketing is all about.<\/p>\n<p class=\"p2\">\n<p class=\"p2\"><a href=\"https:\/\/www.youtube.com\/watch?v=gro1xK66wIE\" target=\"_blank\">Watch my video<\/a> for a few more thoughts Tell Your Story\u2019s Four Big Takeaways on Content Marketing World 2014. #cmworld<\/p>\n<p class=\"p2\"><a href=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2014\/09\/CMW20142.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-2646\" src=\"http:\/\/tellyourstoryinc.com\/wp-content\/uploads\/2014\/09\/CMW20142-300x225.jpg\" alt=\"CMW20142\" width=\"300\" height=\"225\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Watch Our Video Recap of Content Marketing World 2014 Read Our\u00a0Recap of\u00a0Content Marketing World 2014: For various reasons, some people hate the phrase \u201ccontent marketing.\u201d To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing.\u00a0 And&#8230;<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,141],"tags":[351,210,198,327,169,189,349,206,350,136,137,126],"class_list":["post-4934","post","type-post","status-publish","format-standard","hentry","category-blog","category-events","tag-vanity-metrics","tag-story-telling","tag-gyro","tag-content-marketing-world","tag-tell-your-story","tag-george-rafeedie","tag-joe-pulizzi","tag-networking","tag-metrics","tag-content","tag-marketing","tag-content-marketing"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/4934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=4934"}],"version-history":[{"count":2,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/4934\/revisions"}],"predecessor-version":[{"id":5478,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/4934\/revisions\/5478"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=4934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/categories?post=4934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/tags?post=4934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}