{"id":4942,"date":"2015-02-11T18:49:49","date_gmt":"2015-02-11T18:49:49","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/?p=3074"},"modified":"2016-07-27T15:58:07","modified_gmt":"2016-07-27T15:58:07","slug":"all-the-feels-14-reasons-why-marketers-are-in-love-with-b2b","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/all-the-feels-14-reasons-why-marketers-are-in-love-with-b2b\/","title":{"rendered":"All the Feels: 14 Reasons Why Marketers Are in Love with B2B"},"content":{"rendered":"

\"#iloveb2b<\/a><\/p>\n

The closer we get to February 14, the harder it becomes to avoid the Valentine\u2019s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry.<\/p>\n

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I know I\u2019m not alone in this thinking. All the B2B marketers I know are filled with passion, admiration and respect for the work we do. You may not know it, but B2B is hot. Here are 14 reasons why B2B marketing is the ONE for so many of us.<\/p>\n

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1) \u00a0\u201cIt\u2019s where the business is! And because we can.\u201d\u00a0\u2013 Jeffrey W. Hayzlett<\/a>, Primetime TV & Radio Host, Chairman of the C-Suite Network<\/p>\n

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2)<\/p>\n

\"CThompson\"<\/a>
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3) \u00a0Understanding B2B is to understand the world around you; how businesses operate, how purchase decisions are made, how the global and digital economy works.<\/p>\n

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4) \u00a0B2B purchases are high-stakes. No one was ever fired for buying the wrong bag of Doritos. This makes understanding the buying process even more important. See number 3.<\/p>\n

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5) \u00a0\u201cI love B2B marketing because B2B marketers are wicked smart. It’s a whole lot harder to market a million dollar software system than a two-dollar bottle of ketchup. Just sayin.\u201d \u2013 Marilee Yorchak<\/a>, CAE, Executive Director, BMA Colorado<\/p>\n

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6) \u00a0No two industries are alike; we are challenged to understand all elements of new and often complex industries.<\/p>\n

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7) \u00a0\u201cI love the challenge of balancing the personal and professional motivations of buyers \u2013 this adds a multi-dimensional aspect to B2B marketing. Here\u2019s one inspiring example.\u201d \u2013 John Simpson<\/a>, Co-Founder & CEO, One North Interactive<\/p>\n