{"id":79,"date":"2011-02-16T19:35:00","date_gmt":"2011-02-16T19:35:00","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/wpdev\/?p=79"},"modified":"2016-07-21T19:41:49","modified_gmt":"2016-07-21T19:41:49","slug":"content-reduce-reuse-recycle","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/content-reduce-reuse-recycle\/","title":{"rendered":"Content: Reduce, Reuse, Recycle"},"content":{"rendered":"<p>In this <a href=\"http:\/\/www.youtube.com\/watch?v=wwR_e_oXXt4\">short Tell Your Story interview<\/a> at a recent social media gathering, <a href=\"http:\/\/www.youtube.com\/watch?v=wwR_e_oXXt4\">IBM&#8217;s David Pittman talks about his Reduce, Reuse and Recycle<\/a> philosophy when it comes to content creation for communications and social media uses. His philosophy took shape when he was at a much smaller company than IBM, but you can put this thinking to use at all kinds of companies, regardless of size.<\/p>\n<p>&nbsp;<\/p>\n<p>In short, he is saying that most companies have all of the content they need to consistently share their compelling stories through social media channels. The content already exists in various forms &#8212; sell sheets, web sites, press releases, brochures&#8230;etc. You just need to be resourceful with what is already created and reduce, reuse and recycle. Then, if resources and budget allows, get creative with developing new content.<!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this short Tell Your Story interview at a recent social media gathering, IBM&#8217;s David Pittman talks about his Reduce, Reuse and Recycle philosophy when it comes to content creation for communications and social media uses. His philosophy took shape when he was at a&#8230;<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,149,150],"tags":[152,169,170,171,156,130],"class_list":["post-79","post","type-post","status-publish","format-standard","hentry","category-blog","category-marketing-news","category-social-pr-news","tag-bma","tag-tell-your-story","tag-david-pittman","tag-ibm","tag-chicago","tag-social-media"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":1,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":5325,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/79\/revisions\/5325"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}