{"id":83,"date":"2011-01-24T19:33:00","date_gmt":"2011-01-24T19:33:00","guid":{"rendered":"http:\/\/tellyourstoryinc.com\/wpdev\/?p=83"},"modified":"2016-07-21T19:39:12","modified_gmt":"2016-07-21T19:39:12","slug":"theladders-am-i-being-a-fuddy-duddy","status":"publish","type":"post","link":"https:\/\/pairdesignchicago.com\/tellyourstory\/theladders-am-i-being-a-fuddy-duddy\/","title":{"rendered":"TheLadders &#8211; Am I being a fuddy duddy?"},"content":{"rendered":"<p>For those who know me, I&#8217;m all for having fun with marketing communications to get your message across. Humor executed well and tastefully can be very valuable for a brand, including and especially in business-to-business. But this spot by <a href=\"http:\/\/www.theladders.com\/\" target=\"_blank\" rel=\"nofollow\">TheLadders<\/a>, a 100K+ job web site service, seems a little off brand to me. It would be great for Monster or CareerBuilders, but the story TheLadders has built over the years doesn&#8217;t seem to mesh well with this concept and execution. Helping find jobs for executives who make 100K+ is serious business. Let&#8217;s stick with some emotional insight that will appeal to this audience. While this is funny, it lacks the insight that will really help grow this brand.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Am I being a fuddy duddy?<\/strong><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For those who know me, I&#8217;m all for having fun with marketing communications to get your message across. Humor executed well and tastefully can be very valuable for a brand, including and especially in business-to-business. But this spot by TheLadders, a 100K+ job web site&#8230;<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[148,149,150],"tags":[181],"class_list":["post-83","post","type-post","status-publish","format-standard","hentry","category-blog","category-marketing-news","category-social-pr-news","tag-theladders"],"_links":{"self":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/83","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/comments?post=83"}],"version-history":[{"count":1,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/83\/revisions"}],"predecessor-version":[{"id":5321,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/posts\/83\/revisions\/5321"}],"wp:attachment":[{"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/media?parent=83"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/categories?post=83"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pairdesignchicago.com\/tellyourstory\/wp-json\/wp\/v2\/tags?post=83"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}