January 2, 2011
Happy New Year
Here’s to a great 2011. May we all successfully tell our stories and the stories of the organizations we represent. May we also all dance like no one is watching. Work hard and have fun.
Happy New Year.
December 25, 2010
in Blog
Complex Story? Doesn’t have to be.
Telling a complex story doesn’t have to be complex. This video was produced by Tell Your Story for manufacturing software, technology and predictive analytics company, SmartSignal.
Complex Story? Doesn’t have to be
December 22, 2010
Telling the story of home health coding
This Tell Your Story-produced video is a simple and easy way to tell the story of a pain-free solution to the complex world of home healthcare medical coding. This video and the entire integrated campaign for Daymarck earned Tell Your Story two Gold awards at the 2010 Chicago Business Marketing Association Tower Awards.
Telling the story of home health coding
September 27, 2010
Portfolio Video
This video was produced for branding and marketing firm BlueSilver Inc. and features work done for several clients, including current Tell Your Story clients Daymarck and SmartSignal.
September 15, 2010
Effective Lead Generation for Medium BtoB Businesses
Tell Your Story interview with Google's Jennifer Howard. Jennifer is head of Google's btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn't only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers and software companies...
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September 15, 2010
Our BMA Story
As part of the Chicago Business Marketing Association‘s “What’s Your Story?” video series, I talk about why I get involved. Watch other stories and videos on BMA’s YouTube channel.
Our BMA Story
August 21, 2010
Integrating Traditional with Evolving Media
One of the things we are often asked to do with our clients is to help plan for major trade show events. In the case of home health coding client Daymarck, we manage all marketing activities and support sales effort leading up to, during and after major shows. While on site, we perform a number of traditional trade show marketing and lead generation tasks, but we also work hard at integrated social media tactics to spread the word on Daymarck’s unique offering to the industry. We also serve as spokespeople on behalf of our clients. In addition to the video below found on our YouTube Channel, we are very active on Twitter, Blogger and getting our Facebook presence off the ground.
Being a small company, Daymarck is unique in that it is pushing the envelope to leverage all of the tools and technologies available to spread the word to the industry. Even if you are smaller, with smaller budgets, you can make a big impact in today’s marketing world mixing the traditional (trade shows) with the evolving (social media).
Integrating Traditional with Evolving Media
Daymarck at NAHC Financial Management Conference 2010
Daymarck at NAHC Financial Management Conference 2010
June 9, 2010
BMA Engage Social Media Team
Great recap video of why the national Business Marketing Association conference leadership put together a team of volunteers to social media the heck out of the national conference. Once again, we were amazed at the power and opportunities we have to understand and deploy social media tactics to help build our brands and spread the word.
BMA Engage Social Media Team
June 8, 2010
Simple, fun and impactful way to tell your story
We recently completed a video and started a YouTube channel for SmartSignal, a technology company that helps avoid the surprises of costly equipment hiccups and shutdowns in the power and oil/gas industries with their leading analytic predictive and diagnostic software, technologies and services.
This video features SmartSignal’s Plant Availability and Performance Solution and communicates its key message of “avoiding surprises” and benefits in an impactful, creative and fun way. We are a big proponent of using videos to help spread the word, and doesn’t have to cost an arm and a leg to produce with the right people, thinking and resources to help make happen.
Enjoy.
Simple, fun and impactful way to tell your story
June 8, 2010
BMA Engage 2010 Reactions
Last week we were part of a great team of people “covering” BMA Engage, the 2010 national conference of the Business Marketing Association. If you missed the action, don’t fear. A fabulous tool used during the conference helped aggregate all social media being conducted at the conference — twitter feeds, youtube videos, photos, blogging and more. You can check out the site at BMAengage.com .
In the meantime, here’s a little taste of what I was up to in between sessions – interviewing thought leaders in the crowd.
BMA Engage 2010 Reactions