Social networking consultant, speaker and author Sima Dahl interviews Chicago Business Marketing Association board member Michael Krauss after he moderated a panel of the Big Four of the social media platforms (LinkedIn, Facebook, YouTube, Twitter) at the BMA’s April luncheon.
Bob Thacker, SVP of Marketing at OfficeMax, was today’s featured speaker at the Business Marketing Association in Chicago. He was fantastic. He had many quotes to go along with his great lessons of life in the retail world, and experiences developing great campaigns. One of the best ones was this:
“Brands are like people. They have to have a heart.”
No truer words have been spoken. Without heart and purpose (which I believe goes hand-in-hand with heart), brands and organizations can only say so much and do so much. Take Bob’s words to heart and figure out how to communicate your organization’s heart and purpose to take you, the people you work with and the people you serve to the next level.
The national conference of the Business Marketing Association is once again coming to Chicago. For early bird registration and agenda information, visit here. Great line-up.
Tell Your Story interview with Google's Jennifer Howard. Jennifer is head of Google's btob markets and recently spoke at the monthly Chicago Business Marketing Association luncheon. She discuses how Google search isn't only for very large or very small companies, but just as effective for the middle tier btob companies such as manufacturers, service providers and software companies...
Continue ReadingAs part of the Chicago Business Marketing Association‘s “What’s Your Story?” video series, I talk about why I get involved. Watch other stories and videos on BMA’s YouTube channel.
Great recap video of why the national Business Marketing Association conference leadership put together a team of volunteers to social media the heck out of the national conference. Once again, we were amazed at the power and opportunities we have to understand and deploy social media tactics to help build our brands and spread the word.
Last week we were part of a great team of people “covering” BMA Engage, the 2010 national conference of the Business Marketing Association. If you missed the action, don’t fear. A fabulous tool used during the conference helped aggregate all social media being conducted at the conference — twitter feeds, youtube videos, photos, blogging and more. You can check out the site at BMAengage.com .
In the meantime, here’s a little taste of what I was up to in between sessions – interviewing thought leaders in the crowd.
We were awarded two Gold honors at the 27th Annual Chicago Business Marketing Association Tower Awards last week.For home healthcare coding client Daymarck, we entered work within two categories – “Total Communications Under $200,000” and “Video Production – Sales, Product and Corporate Promotions.”
Being a small agency helping clients with smaller budgets, it is very gratifying to be recognized as the best in these major categories — especially against entries from much larger agencies and Fortune 500 companies. Our model of staying lean and providing all of the marketing ingredients without the fat of bigger agencies is proving itself out. We provide the high-level thinking, planning and account management and then go out to our network to execute cost-effective, creative and results-driven work under our flag for our great clients.
More than 70 companies submitted 300 entries in 38 different categories at this year’s Tower Awards. We entered two categories, and won GOLD in both. The judges, listed below, were all senior level marketers from organizations and agencies across the U.S. Some agencies didn’t like the fact that no “pure agency creatives” acted as judges. Although I agree there should have been agency creative representation, it was an honor to have our work judged by a great group of client-side marketers.
Chicago BMA Tower Award Judges – 2010 – We are glad you liked our work.
See video on Daymarck’s YouTube channel and visit web site for elements of the overall campaign. Thanks to our client, Daymarck, for the opportunity to do great work and
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Latest membership promotion for the href=”http://bmachicago.orgChicago chapter of the Business Marketing Association We are long-time members of this great organization, and I chair the membership committee. Full disclosure.Join, renew or refer today for a chance to win a dinner for two at Rhapsody, a Blue Plate Restaurant
