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May 28, 2014
in Blog, Events, Business Marketing Association
by Amanda Pollard

Mobile Marketing Lessons from Facebook at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago If there’s any company to take mobile marketing advice from, it’s Facebook. As of last month, Facebook surpassed 1 billion active users on mobile— way more than their desktop version will ever get. CMO of Facebook Gary Briggs gave an awesome presentation at BMA14 demonstrating just how important mobile should be in our overall marketing strategy.   When Facebook first launched its mobile app it was fraught with problems. It was too slow, had poor quality (and low ratings and reviews) and it was unprofitable. Then they completely changed the way they did business.   Here are a few of the lessons Gary shared with us:   Make it Fast First, Facebook completely re-built their apps. Gary said speed was the most important thing to think of when building an app. Now the Facebook app is updated every four weeks, if...

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May 28, 2014
in Blog, Events, Business Marketing Association
by Angi Day

#BMA14 From Afar

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Since the Tell Your Story team is staffing the 2014 Global BMA Conference media room, my colleagues are front and center for BMA14. As a remote team member, I’m taking part from hundreds of miles away. It really says something when your eyes simply cannot keep up with your Twitter feed. Follow #BMA14, the official event hashtag, and watch your feed explode with quotes, observations, photos and real-time session takeaways. There is always much anticipation and excitement surrounding the annual BMA conference, the largest b2b marketing conference in the entire world, and this year is no different. The buzz is palpable, even if you aren’t there in person. ...

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May 28, 2014
in Blog, Business Marketing Association, Tell Your Story News
by Ellen DePodesta

Tell Your Story Wins Business Marketing Association B2 Award of Excellence

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago       The Tell Your Story team is delighted and honored to win a 2014 Business Marketing Association B2 Award.  Last night we received an Award of Excellence in Content Marketing for our social media work for client USG Corporation.  Our nomination told the story how we planned and carried out a content marketing campaign to communicate USG Corp.’s emergence from the recession to audiences that matter: Contractors. Builders. DIY-ers. Specifiers. Architects. Designers. Building products dealers and distributors. Employees. We worked to develop and share quality content to the USG community in locations across the U.S., Canada and Mexico.   [caption id="attachment_1927" align="aligncenter" width="300"] One example of social media activity surrounding USG's new brand identity and sponsorship.[/caption] [caption id="attachment_1936" align="aligncenter" width="188"] #USGBuildIt activity on Twitter[/caption] The B2 Awards is the Business Marketing Association’s premier, international b2b marketing awards program honoring creative excellence and the best in...

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May 28, 2014
in Blog, Events, Business Marketing Association
by George Rafeedie

You Should Be Proud of Your BMA Chapter Leaders

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago     On the eve of #BMA14, we had the opportunity to attend BMA Chapter Leader Day in Chicago as a pre-conference event. There must have been nearly 75 chapter leaders in attendance from cities across North America. Some were there to figure out how to start a BMA chapter in their city. Others were there to share their knowledge on what has worked and what hasn’t. Everyone was there to learn to make their chapter better and more valuable for their members.   Bottom line is that we should all be proud of our chapter leaders. Long time national board members Elton Mayfield (Kansas City) and Greg Olson (Colorado) stressed time and time again throughout the day (and at previous chapter leader days) that the chapter is the heart beat of BMA. Without strong chapters, the national...

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June 7, 2013
in Blog, Events, Business Marketing Association
by Amanda Pollard

My First Time at BMA National

  I was fortunate to be one of nearly 800 B2B marketers to attend BMA Blaze, Business Marketing Association’s National Conference last week in Chicago. It was my first time attending the entire conference and boy was it jam-packed full of energizing education sessions and— of course— lots of networking and fun.   There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 4 takeaways over the 3-day event.   1)   We’re all in sales. Get over it. During Dan Pink’s fantastic keynote he shared the top words people associate with sales and not surprisingly they aren’t pretty: yuck, smarmy and sleazy. But we all spend time in our jobs convincing or persuading someone… in other words sales. Gone are the times of the typical sleazy car salesmen though. We have gone from “Buyer Beware” to “Seller Beware.” Today, buyers are well-informed, have more choices and plenty...

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September 19, 2012
in Blog, Client News, Business Marketing Association
by George Rafeedie

Tell Your Story Wins BMA Tower Gold

Tell Your Story Brand Communications was honored with one Gold and two Silver awards last night at the Chicago Business Marketing Association Tower Awards. Work done for trucking equipment and business services company, OnRamp Transportation Services, took top honors in the Public Relations Campaign category, but also earned recognition in the Integrated Campaign and Print Ad Campaign divisions.

 

The work for OnRamp was also honored earlier this year with an award from the national Business Marketing Association B2 Awards. Read about the details of the campaign here.

 

We are incredibly proud of our work, especially because of the impact it had in the industry in such a short period of time. We are also humbled that a small, nimble and flexible agency like Tell Your Story can go up against much bigger global agencies and clients and come out on top when compared head-to-head for quality thinking, work and results.

 

Thank you to BMA, judges and all our friends in the industry for this great recognition.

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September 6, 2012
in Blog, Business Marketing Association
by George Rafeedie

Monumental Shift in Search

One of our Tell Your Story network partners Nick Yorchak from Big Footprint Digital blogs about the “monumental shift in search” in the most recent issue of BMA Buzz.

 

This is just one of the things that have been written recently that stresses that it is all about great content and distributing that content consistently — not SEO tricks and tips — that gets you noticed.

 

B2B SEO and the next generation of search – Business Marketing Association

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August 28, 2012
in Blog, Business Marketing Association
by George Rafeedie

Back to School Means Back to Networking

I had a great last several days of summer. I was fortunate enough to stay flexible with my work schedule while spending a lot of time with my 7-year-old son who was in between summer camp and the start of school. A portion of that time was called “Daddy Camp” and I hope it will be an August tradition.

 

Although you may think all good things must come to an end, I couldn’t be more excited. As my son embarks onto a new adventure to 2nd grade, I get to rev up my networking engines. And I started it last night by attending the Chicago Business Marketing Association (BMA) membership event on a rooftop overlooking a Cubs game at historic Wrigley Field.

 

Yes, the Cubs lost, but it was still a great night. Networking with marketing folks energizes me and helps me prioritize my professional thinking and goals. I meet new people and connect with old friends. We catch up, talk, make connections and hopefully walk away with that something extra that can help us take the next step in our professional lives.

 

Whether it’s BMA, an alumni association or any other formal or informal group, back to school means back to networking. Take advantage of the buzz in the air and make it work for you.

 

P.S. I’m biased, but the Chicago BMA is the best place to do marketing networking in the city. Check out www.bmachicago.org for a schedule of events.

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August 9, 2012
in Blog, Brand Communications, Business Marketing Association
by George Rafeedie

Bringing the Olympic Marketing Story to You

EVENT ALERT: Chicago BMA. Come help share and carry on the Olympic spirit with Lisa Baird, Chief Marketing Officer of the US Olympic Committee, September 13th at the BMA Marketing Innovators Luncheon in Chicago! Make sure to register today for what is sure to be a sellout event!

 

 

 

Bringing the Olympic Marketing Story to You

A promotional commercial for the upcoming 2012 Olympic Games in London, England.

Archive footage used from the 2008 Beijing Olympic Games.

 

Voice over used from reading of Carl Sagan’s “Pale Blu…

 

Standing as one of the most iconic, historical, and influential events in the world, the Olympic Games are something that bring the world together not only for our love of competition, but also with aspiration and hope. The Olympic Games are something that truly transcends sport; it stands for hope and tolerance, while bringing people with different stories and backgrounds together from all over the world, and giving small, unknown countries a chance in the big world.

 

As billions of people sat around their television to watch the opening ceremony, the Olympic Spirit was brought to life, shared and felt worldwide. The spirit of community, pride, love and hope is something that has resonated within each and every one of us for the past two weeks as we anxiously watched each country fight through the blood, sweat and tears for the chance to wear that gold medal around their neck.

 

The most wonderful aspect of any Games is in the ‘spirit’ that is ignited throughout the world and the stories of those who participate. The ability of these emotional, heartfelt stories to have such a profound impact on us just goes to show how powerful telling a story can be.

 

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