The national conference of the Business Marketing Association is once again coming to Chicago. For early bird registration and agenda information, visit here. Great line-up.
In this short Tell Your Story interview at a recent social media gathering, IBM’s David Pittman talks about his Reduce, Reuse and Recycle philosophy when it comes to content creation for communications and social media uses. His philosophy took shape when he was at a much smaller company than IBM, but you can put this thinking to use at all kinds of companies, regardless of size.
In short, he is saying that most companies have all of the content they need to consistently share their compelling stories through social media channels. The content already exists in various forms — sell sheets, web sites, press releases, brochures…etc. You just need to be resourceful with what is already created and reduce, reuse and recycle. Then, if resources and budget allows, get creative with developing new content.
The Chicago Business Marketing Association luncheon this week (January 13) features innovation in Chicago with a panel of representatives from the area’s most innovative companies. Come here the stories of USG Corporation, Molex, InContext Solutions and SoCor Energy. The panel will be moderated by the founder of the Chicago Innovation Awards, Tom Kuczmarski. Find out more at Chicago BMA or LinkedIn.
Here’s a great video by the Innovation Award folks that tells the story of their 10 year history celebrating Chicago innovation.
@BMAChicago and check out all of our social media links here.
As part of the Chicago Business Marketing Association‘s “What’s Your Story?” video series, I talk about why I get involved. Watch other stories and videos on BMA’s YouTube channel.
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Latest membership promotion for the href=”http://bmachicago.orgChicago chapter of the Business Marketing Association We are long-time members of this great organization, and I chair the membership committee. Full disclosure.Join, renew or refer today for a chance to win a dinner for two at Rhapsody, a Blue Plate Restaurant
Great job by the national Business Marketing Association national conference organizers who pulled this off in Chicago back in June. The iconic “Man in the Chair” ad was acted out and updated for today’s times. Everything the “modern” executive says is incredibly true in today’s social media world. Whether you are a big company, small start up, a non-profit organization or a student, you need to get with it soon. Make it a 2010 new year resolution.
