It’s More Than Love – The Female Condom Story

Say the words “female condom” and you’ll get a raised eyebrow, a nervous laugh or worse. But did you know the manufacturer of the FC2 Female Condom is headquartered here in Chicago? The Female Health Company has distributed tens of millions of female condoms to 144 countries around the world since 2007. Recently the company enlisted our help to roll out new female condom packaging, which went from hospital-looking white to passionate purple. [caption id="attachment_3054" align="aligncenter" width="300"] New packaging for the FC2 Female Condom was introduced to public health workers, educators and clinics.[/caption] Tell Your Story was charged with introducing the new package to public health workers, educators and clinics in the U.S., so this was a B2B, not consumer, campaign. We developed refreshed messaging that emphasized the protection, empowerment and choice that the female condom represents for women. The Female Health Company invited five of the world’s leading experts on sexual...