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June 3, 2016
in Social PR News, Interesting Things, Events, Business Marketing Association
by Amanda Pollard

5 Takeaways from #BMA16

I had the pleasure of attending my 4th BMA National Conference this week at the Hilton Chicago. Every year the conference seems to grow and change, this year with the ANA partnership front and center. Regardless, I can always count on the BMA Conference for great networking, quality content and a wealth of insights and ideas to bring back to my job and my clients. Some of the most common themes from this year’s conference included how marketing can and should drive business results, ways to build compelling brands through storytelling, and making marketing more important within organizations.   There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 5 takeaways over the 3-day event.   It’s not B2B or B2C its B2H= Business to Human. While this isn’t a new idea, it bears repeating. Linda Boff, Chief Marketing Office at GE, reminded us that business...

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September 23, 2015
in Association, Interesting Things, Events, Business Marketing Association, Brand Communications
by George Rafeedie

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget.   In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job as marketers is to find it. Then develop it. Tell it. Measure it. And lastly, improve it. The story should be unique and tied to an organization’s purpose, the difference they make in the world, says George.   He shared the following 8-step process that marketers can use, right now, to develop and share their story/purpose.   1) Executive download & brainstorm. This is where executive buy-in happens. It is where you go to your boss/CMO/President/whomever and explain the process and why your organization needs it. This step is crucial as it ensures your stakeholders feel like they are part...

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July 28, 2015
in Blog, Social PR News, Interesting Things, Tell Your Story News
by Nicole Benzer

Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America

As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story.   Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and their paths to success.   George discussed why effective story telling is crucial for an organization’s marketing efforts, in addition to a primary factor in overall business success and growth.   Hear how he’s applied his experience as a corporate marketer to build a small business that’s rooted in creating and sharing great stories through social PR.   ...

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June 9, 2015
in Blog, Brand Communications, Interesting Things, Tell Your Story News
by Angi Day

Tell Your Story Talks Brand Purpose on Cranium Studio Blog

Tell Your Story Founder George Rafeedie shares his thoughts on how identifying and communicating a brand's purpose is essential for marketing success on the Cranium Studio blog, Brand Musings.   Read what George had to say and see examples of purpose-driven branding here: Brand Purpose, Key to Content Marketing Success...

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May 26, 2015
in Blog, Interesting Things, Events, Business Marketing Association
by George Rafeedie

Top 10 Takeaways from BMA15 Chapter Leader Day

[caption id="attachment_3162" align="aligncenter" width="500"] #BMA15 kicked off today with the Chapter Leader pre-session[/caption] No long blog posts here this week! The 2015 edition of the National Business Marketing Association National Conference, BMA15 / Be More, kicked off today with a pre-session of Chapter Leaders. Chapter Leaders are those who serve in leadership positions at the 20+ local chapters that make up the BMA.   As promised, no long blog posts from Tell Your Story this week. So here are my take-aways from today. Watch for our other lists from my colleagues at the end of each day.   10. Chapter Leaders are passionate. We have all built great communities. That needs to continue – local B2B community building.   9. The merger with the Association of National Advertisers (ANA) could potentially be a good thing in terms of promoting the profession of B2B Marketing, but the beauty of BMA is that we are not too corporate. ANA is...

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February 11, 2015
in Blog, Interesting Things, Career Thoughts
by Nicole Benzer

All the Feels: 14 Reasons Why Marketers Are in Love with B2B

The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry.   I know I’m not alone in this thinking. All the B2B marketers I know are filled with passion, admiration and respect for the work we do. You may not know it, but B2B is hot. Here are 14 reasons why B2B marketing is the ONE for so many of us.   1)  “It’s where the business is! And because we can.” – Jeffrey W. Hayzlett, Primetime TV & Radio Host, Chairman of the C-Suite Network   2)   3)  Understanding B2B is to understand the world around you; how businesses operate, how purchase decisions are made, how the global and digital economy works.   4)  B2B...

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February 11, 2015
in Blog, Interesting Things, Events, Tell Your Story News
by Nicole Benzer

Give Back the Love

“We make a living by what we get. We make a life by what we give.”  – Winston S. Churchill   The team at Tell Your Story prides itself on making a living by doing what we love: working with some of B2B’s brightest innovators and marketers, creating award-winning marketing and social media campaigns, and getting impactful results for our clients.   But outside of the 9 to 5, our team members are more than just marketers: we’re volunteers, fundraisers, and community supporters. Giving back is an important part of our culture and we do so in many ways. Two highlights of the past year are our involvement with non-profits Barbells for Boobs and Tutoring Chicago. Barbells for Boobs Fundraiser  [caption id="attachment_3058" align="alignleft" width="175"] George raising the barbell.[/caption] Tell Your Story, through CrossFit Wilmette, participated in a fundraiser for Barbells for Boobs, a non-profit organization dedicated to the early detection of breast cancer, with an emphasis on women under 40...

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February 11, 2015
in Blog, Client News, Interesting Things
by Ellen DePodesta

It’s More Than Love – The Female Condom Story

Say the words “female condom” and you’ll get a raised eyebrow, a nervous laugh or worse. But did you know the manufacturer of the FC2 Female Condom is headquartered here in Chicago? The Female Health Company has distributed tens of millions of female condoms to 144 countries around the world since 2007. Recently the company enlisted our help to roll out new female condom packaging, which went from hospital-looking white to passionate purple. [caption id="attachment_3054" align="aligncenter" width="300"] New packaging for the FC2 Female Condom was introduced to public health workers, educators and clinics.[/caption] Tell Your Story was charged with introducing the new package to public health workers, educators and clinics in the U.S., so this was a B2B, not consumer, campaign. We developed refreshed messaging that emphasized the protection, empowerment and choice that the female condom represents for women. The Female Health Company invited five of the world’s leading experts on sexual...

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February 4, 2015
in Blog, Interesting Things, Career Thoughts
by Karen Davis

Why I Am Outraged By the Lack of Love in the Workplace

We are pleased to share this guest post from our friend, Karen Davis. This post originally appeared on Karen's Facebook page, and we LOVE it! [caption id="attachment_3020" align="alignleft" width="300"] Karen Davis, Executive Coach, NCC, PCC[/caption] I have a fire burning in the very depth of my soul and it has been burning for a very long time. I am outraged by the immense stress, intimidation and fear created in our country by the vast majority of organizations. Our people are walking out of their jobs every day with bottomless empty souls. My children and your children will be walking in those doors if we don’t do something about it now.   According to the latest Gallup study only 1 in 4 people are engaged with their jobs. People are going home from work every day with no sense of meaning or purpose in their lives. These same people go home to their families and treat...

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