BMA14: Looking Back at B2B Marketing’s Most Valuable Lessons

At the end of May, the Tell Your Story team attended the three-day BMA14 Conference in Chicago, the largest B2B marketing conference in the world. We joined over 1,000 B2B marketers from over 400 firms to learn the latest trends, thinking, best practices and more about a wide variety of B2B marketing topics. Our team was on-site for the duration of the conference, working to share the most valuable takeaways with our audience through a series of blog posts and live-tweets. Check out our dispatches from BMA14 below!   You Should be Proud of your BMA Chapter Leaders    By: George Rafeedie       Tell Your Story Wins Business Marketing Association B2 Award of Excellence   By: Ellen DePodesta   #BMA14 From Afar   By: Angi Day   Mobile Marketing Lessons from Facebook at #BMA14   By: Amanda Pollard   Business-to-Business is not Boring-to-Boring   By: Erin Neal   The Art of Social Selling #BMA14   By: Erin Neal   Taking Marketing from a Cost Center to a Revenue Center   By: Ellen DePodesta   Tripling Down at #BMA14   By: George Rafeedie   Watch...

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Top 5 Most Memorable and Moving Marketing Campaigns of 2012

With the New Year right around the corner, there is no better time for reflection. While reflecting upon our success this year, it is also important to take a step back and think about some big name marketers that have succeeded in not only grabbing the public’s attention, but also telling a powerful story that successfully relayed a message to an audience.

 

The year 2012 was full of powerful marketing campaigns that truly represented the new era of advertising. Whether it was using social media to leverage their message, or using humor and thrill to capture their audience, the following 5 companies truly encapsulated how telling a story to promote a specific message can not only move an audience, but make themselves memorable within a highly competitive industry.