marketing – Page 2 – Tell Your Story

September 12, 2014

Watch Our Video Recap of Content Marketing World 2014 https://www.youtube.com/watch?v=gro1xK66wIE Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing. And always has been. So let’s drop the word content and call it Marketing World. What do you think? Anyway, the name aside and with the spotlight shining on what we love to do as communicators, there is a golden opportunity to get back to concentrating on the fun and impactful side of marketing – developing and telling great stories. The themes that resonated with me the most were around developing stories that are emotional, inspirational and aspirational. We heard about developing an editorial mentality, and to think like TV producers and film directors. We were challenged to think about the elements of a great story. And although one...

June 27, 2014

in Blog, Interesting Things, Tell Your Story News

by Annie Beard

A Word from our Intern

Hi, everyone, Annie Beard here! I am a Senior Strategic Communication major at Ohio University, and I am interning with Tell Your Story this summer. I met George while he was spending time at Ohio U. as the Visiting Professional of Public Relations at the E.W. Scripps School of Journalism. After a few weeks of follow-up emails and calls, I found myself in Chicago working alongside the amazing Tell Your Story team! It has been great so far, and I have already learned so much from these PR Pros. I have gotten a lot of hands-on experience with social media, blog writing, competitive audits, press releases and writing content for newsletters—basically everything that a PR nerd, like myself, could hope for! I have also been working closely with George on CoWorkers, the co-working space he co-founded. (That’s a lot of co’s). It has been a lot of fun getting to know...

May 30, 2014

in Blog, Events, Business Marketing Association

by Erin Neal

Healthy Habits at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I sat down and reviewed the schedule for #BMA14, I saw that there was a morning run each day of the conference. I admire those who were able to get up and run at 5:30 each morning after the evening events of the conference. Walking in to day number two of BMA14, I was pleasantly surprised to listen to several corporate discussions on healthy lives and the impact on your work quality and productivity. I love fitness. I love healthy eating. I also love my fair share of fast food and pizza. I knew I needed to pay attention. I have been just talking about health and not doing much about it. Tell Your Story is definitely a supporter of healthy active lives for team members, which I am very grateful for and just need to become...

May 30, 2014

in Blog, Events, Business Marketing Association

by Ellen DePodesta

Joe McCormack on Profound Brevity

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago [caption id="attachment_2049" align="aligncenter" width="300"] Joe McCormack presents at #BMA14[/caption] [caption id="attachment_2050" align="alignleft" width="122"] Joe McCormack[/caption] Profound brevity. A crucial skill in business communications, a beautiful concept, one that I personally applaud, one that I hope more of us can attain. One of my favorite sessions at #BMA14 was led by Joe McCormack, Managing Director, Sheffield Marketing Partners, and author of Brief. His point? Go deep, but keep it simple. We're all too busy for long-winded, blustery talk. No one's going to listen if you go on too long. People will tune out. Your email will be deleted. There's a difference between superficial brevity, when you just don't know that much and therefore you have to keep it short; and profound brevity, when you know your subject so well, you're able to distill it down to the essential facts and talk...

May 30, 2014

in Blog, Events, Business Marketing Association

by Amanda Pollard

Marketing So Good Your Customers Would Pay For It

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Jay Baer, author of the best selling book Youtility, kicked off the last day of BMA14 with a rousing discussion about useful marketing. He defined “Youtility” as marketing that is so good, your customers would pay for it. Pretty aspirational right? Jay gave three great examples of “Youtility” in action: 1) Columbia came out with a knot-tying app. They don’t sell rope. They could have come out with an app that helps you choose a jacket. But how useful would that be? 2) In Montreal, leases all end on the same day of the year, creating a massive moving day. Ikea tapped into this by giving out free boxes around the town. Guess what? Their sales increased by 25%. 3) Jay said his favorite example of Youtility is the app RunPee. The app tells you when the best time...

May 30, 2014

in Blog, Events, Business Marketing Association

by Amanda Pollard

#IamGenC

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the YouTube generation, is not defined by your birthdate, but rather your mindset (yes Baby Boomers you can be a Gen C'er too!). The C stands for connection, creation, community and curation. The YP presenters painted a vivid picture of who Gen C is and how you can reach them. Here are a few highlights: They create 100x more content than you can. So hand over the microphone and listen up! They know more about you than you think. So be found! They check reviews and with their peers before making a buying decision. What will they find...

May 29, 2014

in Blog, Events, Business Marketing Association

by Ellen DePodesta

Taking Marketing From a Cost Center to a Revenue Center

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago More and more marketers are being asked to prove the impact marketing has on both the top and bottom lines. At BMA14 today, one of the 15-minute “Firestarter” sessions addressed the challenge of transforming marketing from a cost center to a revenue center. [caption id="attachment_1987" align="alignleft" width="162"] Debbie Qaqish[/caption] Debbie Qaqish is principal and chief strategy officer of the Pedowitz Group and author of “The Rise of the Revenue Marketer.” She told the audience of 900+ b2b marketers what it takes to lead this kind of transformation. There are specific behaviors to address in order to affect this change, said Debbie, and she likened the transition to her own personal transformation through her passion for Crossfit and health and fitness habits. The behaviors to transform marketing from a cost to a revenue center fall into five areas: 1) Change management: Debbie...

May 29, 2014

in Blog, Events, Business Marketing Association

by Erin Neal

The Art of Social Selling #BMA14

[caption id="attachment_1976" align="alignleft" width="233"] #SocialSelling expert Jill Rowley[/caption] Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Social selling expert Jill Rowley rocked the #BMA14 crowd this morning and discussed how we can do a better job communicating with prospects using social media. Her presentation was excellent as she kept emphasizing, “It isn’t always about closing, it is about always being connected.” The biggest change in the market is using social media channels to engage with your audience. Stop trying to be a “quota crusher,” she implored sales professionals. Rather, connect with your audience in a meaningful way. She supported this with a great stat: 78 percent of sales professionals who use social media to build connections outsell their peers. She also reviewed a bit of research that shows that it takes approximately 8 cold calls to reach a prospect, and of those people reached, only 2%...

Let’s Just Call It Marketing: Content Marketing World ’14 Recap

Healthy Habits at #BMA14

Joe McCormack on Profound Brevity

Marketing So Good Your Customers Would Pay For It

Taking Marketing From a Cost Center to a Revenue Center

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