Seen and Heard at Digital Megaphone’s 6th Annual Social Media Masters Summit

#ICYMI #smms14 was a trending topic yesterday on Twitter. Not surprising when 150 social media masters conglomerate in one room, but it certainly speaks to the power of sharing engaging content.       I was able to attend the 6th Annual Social Media Masters Summit hosted by Digital Megaphone in Chicago on May 15. The event hosted some of the best and brightest talent in the social world, with CMOs and social directors from brands like @Clorox, @BuzzFeed, @Threadless, @United, @ConAgraFoods, @Arbys, and @VanityFair, to name a few.   If you want a marketing career that keeps you on your toes, social media is the route to go. The always-changing, never-static socialsphere is ripe with learning opportunities and challenges. It can be hard to keep up at times, but nothing beats the feeling that comes from seeing your social media campaign take flight.   Speaking of learning opportunities, here are my key takeaways from the summit.   1. “Content...

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