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May 28, 2014
in Blog, Events, Business Marketing Association
by Amanda Pollard

Mobile Marketing Lessons from Facebook at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago If there’s any company to take mobile marketing advice from, it’s Facebook. As of last month, Facebook surpassed 1 billion active users on mobile— way more than their desktop version will ever get. CMO of Facebook Gary Briggs gave an awesome presentation at BMA14 demonstrating just how important mobile should be in our overall marketing strategy.   When Facebook first launched its mobile app it was fraught with problems. It was too slow, had poor quality (and low ratings and reviews) and it was unprofitable. Then they completely changed the way they did business.   Here are a few of the lessons Gary shared with us:   Make it Fast First, Facebook completely re-built their apps. Gary said speed was the most important thing to think of when building an app. Now the Facebook app is updated every four weeks, if...

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May 28, 2014
in Blog, Events, Business Marketing Association
by Angi Day

#BMA14 From Afar

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago   Since the Tell Your Story team is staffing the 2014 Global BMA Conference media room, my colleagues are front and center for BMA14. As a remote team member, I’m taking part from hundreds of miles away. It really says something when your eyes simply cannot keep up with your Twitter feed. Follow #BMA14, the official event hashtag, and watch your feed explode with quotes, observations, photos and real-time session takeaways. There is always much anticipation and excitement surrounding the annual BMA conference, the largest b2b marketing conference in the entire world, and this year is no different. The buzz is palpable, even if you aren’t there in person. ...

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May 28, 2014
in Blog, Business Marketing Association, Tell Your Story News
by Ellen DePodesta

Tell Your Story Wins Business Marketing Association B2 Award of Excellence

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago       The Tell Your Story team is delighted and honored to win a 2014 Business Marketing Association B2 Award.  Last night we received an Award of Excellence in Content Marketing for our social media work for client USG Corporation.  Our nomination told the story how we planned and carried out a content marketing campaign to communicate USG Corp.’s emergence from the recession to audiences that matter: Contractors. Builders. DIY-ers. Specifiers. Architects. Designers. Building products dealers and distributors. Employees. We worked to develop and share quality content to the USG community in locations across the U.S., Canada and Mexico.   [caption id="attachment_1927" align="aligncenter" width="300"] One example of social media activity surrounding USG's new brand identity and sponsorship.[/caption] [caption id="attachment_1936" align="aligncenter" width="188"] #USGBuildIt activity on Twitter[/caption] The B2 Awards is the Business Marketing Association’s premier, international b2b marketing awards program honoring creative excellence and the best in...

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May 28, 2014
in Blog, Events, Business Marketing Association
by George Rafeedie

You Should Be Proud of Your BMA Chapter Leaders

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago     On the eve of #BMA14, we had the opportunity to attend BMA Chapter Leader Day in Chicago as a pre-conference event. There must have been nearly 75 chapter leaders in attendance from cities across North America. Some were there to figure out how to start a BMA chapter in their city. Others were there to share their knowledge on what has worked and what hasn’t. Everyone was there to learn to make their chapter better and more valuable for their members.   Bottom line is that we should all be proud of our chapter leaders. Long time national board members Elton Mayfield (Kansas City) and Greg Olson (Colorado) stressed time and time again throughout the day (and at previous chapter leader days) that the chapter is the heart beat of BMA. Without strong chapters, the national...

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May 19, 2014
in Blog, Brand Communications, Social PR News, Interesting Things, Events, Tell Your Story News
by Nicole Benzer

Seen and Heard at Digital Megaphone’s 6th Annual Social Media Masters Summit

#ICYMI #smms14 was a trending topic yesterday on Twitter. Not surprising when 150 social media masters conglomerate in one room, but it certainly speaks to the power of sharing engaging content.       I was able to attend the 6th Annual Social Media Masters Summit hosted by Digital Megaphone in Chicago on May 15. The event hosted some of the best and brightest talent in the social world, with CMOs and social directors from brands like @Clorox, @BuzzFeed, @Threadless, @United, @ConAgraFoods, @Arbys, and @VanityFair, to name a few.   If you want a marketing career that keeps you on your toes, social media is the route to go. The always-changing, never-static socialsphere is ripe with learning opportunities and challenges. It can be hard to keep up at times, but nothing beats the feeling that comes from seeing your social media campaign take flight.   Speaking of learning opportunities, here are my key takeaways from the summit.   1. “Content...

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