Career Thoughts – Tell Your Story

April 13, 2016

in Career Thoughts, Tell Your Story News

Join Our Team: Social Media & PR Manager

Tell Your Story, a story marketing agency, is looking for a full-time Social Media & PR Manager to join the team. We are looking for someone with 3-7 years experience at a marketing agency or PR firm, in a similar role. The candidate would need to have the flexibility to work at our downtown Chicago office (WeWork Fulton Market) as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy. Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients. Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts, and...

October 29, 2015

in Career Thoughts, Tell Your Story News

by George Rafeedie

Promotions and New Titles Are Fun

When you find people you work well with, you want to make it last. And when you find people who make your clients happy, you really want to make it last. At Tell Your Story, I’ve had the privilege of having two such people work side by side with me, Amanda Pollard and Nicole Benzer. And it’s about time I recognized them properly! Amanda Pollard has been promoted to Director, Content & Social Strategy. We have been on a fun journey so far, having first met when I was heading up and growing the Chicago office of what is now gyro. I introduced her to Twitter! True story. She was a skeptic then, but now she jokes she spends half her day on Twitter and the other social channels we use to tell our clients’ stories. She was my first full-time hire at Tell Your Story in 2011, and was an...

February 11, 2015

in Blog, Interesting Things, Career Thoughts

by Nicole Benzer

All the Feels: 14 Reasons Why Marketers Are in Love with B2B

The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry. I know I’m not alone in this thinking. All the B2B marketers I know are filled with passion, admiration and respect for the work we do. You may not know it, but B2B is hot. Here are 14 reasons why B2B marketing is the ONE for so many of us. 1) “It’s where the business is! And because we can.” – Jeffrey W. Hayzlett, Primetime TV & Radio Host, Chairman of the C-Suite Network 2) 3) Understanding B2B is to understand the world around you; how businesses operate, how purchase decisions are made, how the global and digital economy works. 4) B2B...

February 4, 2015

in Blog, Interesting Things, Career Thoughts

by Karen Davis

Why I Am Outraged By the Lack of Love in the Workplace

We are pleased to share this guest post from our friend, Karen Davis. This post originally appeared on Karen's Facebook page, and we LOVE it! [caption id="attachment_3020" align="alignleft" width="300"] Karen Davis, Executive Coach, NCC, PCC[/caption] I have a fire burning in the very depth of my soul and it has been burning for a very long time. I am outraged by the immense stress, intimidation and fear created in our country by the vast majority of organizations. Our people are walking out of their jobs every day with bottomless empty souls. My children and your children will be walking in those doors if we don’t do something about it now. According to the latest Gallup study only 1 in 4 people are engaged with their jobs. People are going home from work every day with no sense of meaning or purpose in their lives. These same people go home to their families and treat...

January 16, 2015

in Blog, Interesting Things, Business Marketing Association, Career Thoughts

by Amanda Pollard

Lemonade Stands & Business Acumen at BMA Chicago

Did you ever have a lemonade stand as a kid? As it turns out, that early business experience can help you succeed in your career as a communications professional. As I learned at yesterday’s BMA Chicago luncheon with DePaul professors Ron Culp and Matt Ragas, having business acumen is one of the top criteria needed to be a successful marketing/communications pro. Ron and Matt discussed how in order to earn—and keep—a seat at the table and maximize your full value, communicators need to be able to speak the language and understand business goals, issues and trends. The problem is that most communicators don't hold an MBA and didn't study business in college. Ron and Matt offered the following tips to help you develop greater business acumen: Understand Your Company’s Business Model. Transparency is key here. Make sure everyone on your team understands what drives your business. How does your company and clients make...

May 29, 2014

in Blog, Events, Business Marketing Association, Career Thoughts

by George Rafeedie

Tripling Down at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago [caption id="attachment_1998" align="alignright" width="168"] Gary Vaynerchuk[/caption] Gary Vaynerchuk is a crazy F@&K. But he speaks the truth. If you’ve seen him speak, you know what I mean. I love one of his messages about tripling down on your strengths. Don’t waste time doing things you are not good at or not passionate about. If you concentrate on your strengths and passions, you will be fulfilled and probably be successful. I guess I’ve tripled down on a few things, but listening to Gary made me think that I could do a whole lot more and will be. In between all of his insults and F-Bombs, Gary’s message really hit home with me. Thanks. I will be tripling down more often now, starting tonight at our #bma14 happy hour. ...

March 25, 2014

in Interesting Things, Career Thoughts, Tell Your Story News

by George Rafeedie

Visiting Professional for the Week

[caption id="attachment_1843" align="aligncenter" width="225"] Jerry Sloan & George Rafeedie[/caption] This week I am the Jerry Sloan Visiting Professional of Public Relations at the E.W. Scripps School of Journalism at Ohio University. What an honor – and incredibly surreal. He was my advisor and professor when I attended OU in the early 1990s. I've loved keeping in touch with him since and am proud to serve in a teaching capacity this week in his name. Not only is Jerry Sloan a mentor to me professionally, but personally, since the day I met him, he has been a role model. He cares about his students, alum, his former colleagues and especially his family in a way that has been inspiring to me. Also inspiring, even to this day, are memories of lectures that made vivid imprints on our brains that helped us visualize what we could achieve in this great world of public relations and marketing...

January 28, 2014

in Blog, Interesting Things, Career Thoughts

by Angi Day

6 Habits of Great Connectors

We all know that networking is a key factor to success, whether you're a recent grad or someone with years of experience. But there's more to it than collecting business cards. At its heart, networking is about connecting on a personal level and building relationships, but in a room full of strangers that may not always be easy. That's why we love this Inc article that discusses six simple - but very effective - habits of the best networkers, starting with something as easy as "smile." Read more here: Read the source article at inc.com...

January 21, 2014

in Blog, Events, Career Thoughts, Tell Your Story News

by George Rafeedie

Stories Shared With a Mentor

Stories Shared With a Mentor A Rick Segal tribute video from George Rafeedie. Read blog post here: I visited with old colleagues this past weekend and spoke at a tribute dinner honoring my former boss, mentor and friend, Rick Segal. Rick is one of the founders of HSR Business to Business, which now goes by the name of gyro. He is leaving the agency business to a higher calling of teaching at Bethlehem College & Seminary. Rick gave me two life-changing opportunities that helped shape me and guide me toward what I am today -- fulfilled. After nearly 20 years of knowing someone and 8 years reporting to them, a lot of stories emerge. There was the story of the stolen sausage. And of the Irishman and the turkey. And who can forget the quote from the cleaning crew that helped guide our work ethic philosophy? Of course, I couldn't leave out Boutros Boutros Ghali or Frank Bettger. And dancing....

Promotions and New Titles Are Fun

All the Feels: 14 Reasons Why Marketers Are in Love with B2B

Why I Am Outraged By the Lack of Love in the Workplace

Lemonade Stands & Business Acumen at BMA Chicago

Tripling Down at #BMA14

6 Habits of Great Connectors

Stories Shared With a Mentor

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