Events – Page 2 – Tell Your Story

October 22, 2014

[caption id="attachment_2714" align="aligncenter" width="640"] Nicole accepts Tell Your Story's Gold Tower Award[/caption] Last night at Moonlight Studios, the Tell Your Story team proudly accepted a Gold Business Marketing Association of Chicago Tower Award in the social media category for work done for client, USG Corporation. It was a terrific event and celebration of the best and brightest in Chicago B2B marketing. [caption id="attachment_2708" align="alignright" width="168"] George shows off our Social Media Gold[/caption] [caption id="attachment_2706" align="alignleft" width="300"] Nicole and Erin at #BMAtower[/caption] Our winning social media program helped USG tell the story of their new brand identity and Team USA sponsorship through employee Brand Ambassadors. Tell Your Story worked to utilize the Brand Ambassadors as a team of social media champions whose exponential reach spread the word throughout the organization and externally to customers and influencers. [caption id="attachment_2705" align="alignleft" width="300"] Ellen, Nicole and Amanda celebrate #BMAtower Gold[/caption] This wasn’t the only award our team received for USG...

September 12, 2014

in Blog, Events

by George Rafeedie

Let’s Just Call It Marketing: Content Marketing World ’14 Recap

Watch Our Video Recap of Content Marketing World 2014 https://www.youtube.com/watch?v=gro1xK66wIE Read Our Recap of Content Marketing World 2014: For various reasons, some people hate the phrase “content marketing.” To me, after attending the 4th annual Content Marketing World, it is clear that content marketing is just marketing. And always has been. So let’s drop the word content and call it Marketing World. What do you think? Anyway, the name aside and with the spotlight shining on what we love to do as communicators, there is a golden opportunity to get back to concentrating on the fun and impactful side of marketing – developing and telling great stories. The themes that resonated with me the most were around developing stories that are emotional, inspirational and aspirational. We heard about developing an editorial mentality, and to think like TV producers and film directors. We were challenged to think about the elements of a great story. And although one...

July 1, 2014

in Blog, Events, Tell Your Story News

by Annie Beard

BMA14: Looking Back at B2B Marketing’s Most Valuable Lessons

At the end of May, the Tell Your Story team attended the three-day BMA14 Conference in Chicago, the largest B2B marketing conference in the world. We joined over 1,000 B2B marketers from over 400 firms to learn the latest trends, thinking, best practices and more about a wide variety of B2B marketing topics. Our team was on-site for the duration of the conference, working to share the most valuable takeaways with our audience through a series of blog posts and live-tweets. Check out our dispatches from BMA14 below! You Should be Proud of your BMA Chapter Leaders By: George Rafeedie Tell Your Story Wins Business Marketing Association B2 Award of Excellence By: Ellen DePodesta #BMA14 From Afar By: Angi Day Mobile Marketing Lessons from Facebook at #BMA14 By: Amanda Pollard Business-to-Business is not Boring-to-Boring By: Erin Neal The Art of Social Selling #BMA14 By: Erin Neal Taking Marketing from a Cost Center to a Revenue Center By: Ellen DePodesta Tripling Down at #BMA14 By: George Rafeedie Watch...

May 30, 2014

in Blog, Events, Business Marketing Association

by Erin Neal

Healthy Habits at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago When I sat down and reviewed the schedule for #BMA14, I saw that there was a morning run each day of the conference. I admire those who were able to get up and run at 5:30 each morning after the evening events of the conference. Walking in to day number two of BMA14, I was pleasantly surprised to listen to several corporate discussions on healthy lives and the impact on your work quality and productivity. I love fitness. I love healthy eating. I also love my fair share of fast food and pizza. I knew I needed to pay attention. I have been just talking about health and not doing much about it. Tell Your Story is definitely a supporter of healthy active lives for team members, which I am very grateful for and just need to become...

May 30, 2014

in Blog, Events, Business Marketing Association

by Ellen DePodesta

Joe McCormack on Profound Brevity

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago [caption id="attachment_2049" align="aligncenter" width="300"] Joe McCormack presents at #BMA14[/caption] [caption id="attachment_2050" align="alignleft" width="122"] Joe McCormack[/caption] Profound brevity. A crucial skill in business communications, a beautiful concept, one that I personally applaud, one that I hope more of us can attain. One of my favorite sessions at #BMA14 was led by Joe McCormack, Managing Director, Sheffield Marketing Partners, and author of Brief. His point? Go deep, but keep it simple. We're all too busy for long-winded, blustery talk. No one's going to listen if you go on too long. People will tune out. Your email will be deleted. There's a difference between superficial brevity, when you just don't know that much and therefore you have to keep it short; and profound brevity, when you know your subject so well, you're able to distill it down to the essential facts and talk...

May 30, 2014

in Blog, Events, Business Marketing Association

by Amanda Pollard

Marketing So Good Your Customers Would Pay For It

Dispatches from BMA14: a Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Jay Baer, author of the best selling book Youtility, kicked off the last day of BMA14 with a rousing discussion about useful marketing. He defined “Youtility” as marketing that is so good, your customers would pay for it. Pretty aspirational right? Jay gave three great examples of “Youtility” in action: 1) Columbia came out with a knot-tying app. They don’t sell rope. They could have come out with an app that helps you choose a jacket. But how useful would that be? 2) In Montreal, leases all end on the same day of the year, creating a massive moving day. Ikea tapped into this by giving out free boxes around the town. Guess what? Their sales increased by 25%. 3) Jay said his favorite example of Youtility is the app RunPee. The app tells you when the best time...

May 30, 2014

in Blog, Events, Business Marketing Association

by Amanda Pollard

#IamGenC

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago Yesterday, twelve young b2b pros capped off Day 2 of BMA14 with a fantastic presentation on Gen C. If you think Gen C is just another term for Millennials, think again. Gen C, also referred to as the YouTube generation, is not defined by your birthdate, but rather your mindset (yes Baby Boomers you can be a Gen C'er too!). The C stands for connection, creation, community and curation. The YP presenters painted a vivid picture of who Gen C is and how you can reach them. Here are a few highlights: They create 100x more content than you can. So hand over the microphone and listen up! They know more about you than you think. So be found! They check reviews and with their peers before making a buying decision. What will they find...

May 29, 2014

in Blog, Events, Business Marketing Association, Career Thoughts

by George Rafeedie

Tripling Down at #BMA14

Dispatches from BMA14: Series of Short Reports from the Tell Your Story Team at #BMA14 in Chicago [caption id="attachment_1998" align="alignright" width="168"] Gary Vaynerchuk[/caption] Gary Vaynerchuk is a crazy F@&K. But he speaks the truth. If you’ve seen him speak, you know what I mean. I love one of his messages about tripling down on your strengths. Don’t waste time doing things you are not good at or not passionate about. If you concentrate on your strengths and passions, you will be fulfilled and probably be successful. I guess I’ve tripled down on a few things, but listening to Gary made me think that I could do a whole lot more and will be. In between all of his insults and F-Bombs, Gary’s message really hit home with me. Thanks. I will be tripling down more often now, starting tonight at our #bma14 happy hour. ...

Let’s Just Call It Marketing: Content Marketing World ’14 Recap

Healthy Habits at #BMA14

Joe McCormack on Profound Brevity

Marketing So Good Your Customers Would Pay For It

Tripling Down at #BMA14

Contact

Follow Us