Events – Page 4 – Tell Your Story

June 25, 2013

[caption id="" align="alignnone" width="630"] Cover for the official Chicago Blackhawks 2013 Stanley Cup champs book. via NHL.[/caption] We aren’t hockey fanatics, but the story of Lord Stanley, his Cup and how it made its way to Chicago last night is a great tale to tell. And it is just the beginning. Chicagoans and Hawks fans alike (is there a difference?) flooded the city streets Monday night after the Blackhawks defeated the Bruins 3-2 in a last minute scoring frenzy. Even the fairest of fans have to admit the win was epic, with two goals scored within 17 seconds of each other. The game secured the franchise’s fifth title and second in the last four years. [caption id="" align="alignnone" width="611"] Stanley Cup Champions! Via Bleacher Report.[/caption] With the team back in Chicago late Monday night, Cup in hand, Hawk-mania continued well into the night, with fans creating man-made roadblocks in neighborhoods like Wrigleyville, Wicker Park...

June 20, 2013

in Blog, Social PR News, Client News, Interesting Things, Events, Tell Your Story News

by Nicole Benzer

SVM Debuts New Brand Identity at #SHRM13

What annual conference connects over 15,000 human resource professionals to 800 exhibitors under one roof? None other than the Society of Human Resource Management (SHRM) expo! Tell Your Story had the opportunity to witness the excitement firsthand this week at the SHRM 2013 Annual Conference & Expo at McCormick Place. This year’s turnout was reportedly the largest in the show’s history—even the show’s Twitter hashtag, #SHRM13, was a trending topic on the social media site. With a guest speaker lineup including Hillary Rodham Clinton, Blake Mycoskie, and Mark Kelly and Gabby Giffords, hundreds of educational sessions, and a performance by Kelly Clarkson, there was undoubtedly enough to be excited about. However, the Tell Your Story team was most enthusiastic about the chance to work hand-in-hand with client SVM, a global leader in incentive and motivation solutions, in their booth. Over the past few months, Tell Your Story developed and launched an integrated...

June 18, 2013

in Social PR News, Interesting Things, Events, Tell Your Story News

by Nicole Benzer

NeoCon: The Ultimate Paradise for Architects & Designers

If you’re an architect or designer, you’ve undoubtedly heard about and have likely attended NeoCon, the largest design exposition and conference for commercial interiors in North America. A show chock-full of inspiration and innovation, this is where creativity came to life for over 40,000 A&D professionals and over 700 exhibitors last week at Chicago’s Merchandise Mart. As a NeoCon newbie, I was amazed to see how celebrated and highly regarded the show is throughout the A&D community—truly a creative’s paradise. Whether you’re drifting through Steelcase’s colossal permanent showroom on the 3rd floor, exploring the exhibitor booths on 7 and 8, or trying to navigate the elevators and food court during the lunch rush, you can’t escape the sense of excitement and urgency from tens of thousands of people trying to soak it all in. Tell Your Story client, USG Corporation, was exhibiting their new Pixels Wall Mounted Panels so most of my...

April 1, 2013

in Blog, Events, Tell Your Story News

by George Rafeedie

Tell Your Story Visits The Alamo

We love going to trade shows with clients for various reasons. Earlier this year we were in San Antonio with clients USG Corporation and L&W Supply. We work hard when we go to trade shows, but we also try to have a little fun, too. Tell Your Story Visits The Alamo Tell Your Story took some time out from the INTEX Show in San Antonio, Texas to visit The Alamo. ...

February 21, 2013

in Blog, Social PR News, Events

by Angi Day

Social Media Preview at the Chicago Auto Show 2013

Social media has grown to play a major part in our lives; whether in the personal or business world, social media has made its mark and has proven its importance when it comes to communicating and promoting a message. On February 8th, we attended the 2013 ChicagoAuto Show for the Social Media Preview Day. While decked out cars and the latest in automotive technology were prominently showcased, the power of social media was the focus and spotlight of the day. In attempt to reach a bigger audience and promote the exciting schedule of events that cater to the media savvy, the Chicago AutoShow rebranded this day to a more Twitter-friendly, #SMP13 and #CAS13. As we walked around to each exhibit, it was hard to ignore the theme of new and innovative thinking, as each exhibit prided itself on being a “game changer” in the automotive industry. Although there were many vehicles that were...

February 4, 2013

in Blog, Brand Communications, Social PR News, Events

by Amanda Pollard

5 Ways to Maximize Trade Shows with PR and Social Media

Let’s face it. Trade shows are expensive. Between renting the booth space, paying for your team’s travel expenses, creating an attractive booth, printing literature, and purchasing giveaway items, trade shows can be a major investment and eat up a large portion of your overall marketing budget. So why not maximize your spend by using public relations and social media at the show? Here are 5 of the ways that we support our clients at tradeshows— before, during and after—with “SocialPR.” [caption id="attachment_1370" align="alignright" width="200"] Amanda facilitating media interview atGreat American Truck Show for clientOnRamp Transportation Services.[/caption] 1) Meet the press. Journalists in your industry are attending your trade shows and looking for new content to write about. Ask the show organizers for an attending press list and reach out to those journalists to set up appointments in your booth. Designate a subject matter expert to tell journalists about everything new happening with your company and...

July 30, 2012

in Blog, Events, Business Marketing Association

by George Rafeedie

Rocky Mountain BMA High

Our friends of the Colorado chapter of the Business Marketing Association are having a one-day regional event in August that you won’t want to miss if you are in the Denver area, or plan on being there. We wish we could attend, so if you go please report back. Here are the details.

“FromSurviving to Thriving: Mastering Technology in Your Marketing World,” is a one-day regional event on August 16, 2012 in Denver, Colorado. Corporate thought leaders, innovative agencies and the technology companies that power all of it, will share insights and tackle questions about what marketers need to know about succeeding in this technological driven business world.

Technology affects almost every aspect of our lives. Just look around and you will see just how wired we are. Over the past few decades, information technology has changed the face and pace of the marketing and advertising world, and we live in a day and age where smart use of technology and the Internet are vital to the success of a company. Just like technology these days, the advertising and marketing industries have a profound impact on culture in American society. With marketing under intense pressure to measure and improve its effectiveness across digital channels, it is extremely important for companies to know how to survive and thrive in these technological times.

This event will feature two keynote speeches from Louise Clements (@louise_clements), President of MRM Canada, and Tim Riesterer (@TReisterer), Chief Strategy Officer of CorporateVisions, along with four breakout panels each focused on a separate key topic—customer experience, demand generation, marketing automation and content marketing. Come hear the marketing heavy hitters from Aprimo, Eloqua, CMO.com, 1to1 Media, TeleTech, R2integrated, Satmetrix, MIT’s Technology Review, Teradata and others. The event includes continental breakfast, lunch, networking and a cocktail hour.

Don’t miss this great opportunity to learn from the best! And say hi to Carla, Marilee and Karen (BMA Colorado) while you’re out there! Tell them Tell Your Story says hi.

From Surviving ToThriving: Mastering Technology in Your Marketing World

June 4, 2012

in Blog, Events, Business Marketing Association

by Amanda Pollard

Chickens, Brand Architecture and Other Things I Learned at #BMAGROW

Business Marketing Network Association

I’m still digesting all of the great presentations and experiences from this year’s, 2012 Business Marketing Association National Conference, GROW, but here are a few things I learned:

Chickens and Brand Architecture Just Don’t Mix

You had me at chickens, but lost me at architecture. I loved the start of the presentation by BBN Global Network, Bader Rutter and Pfizer Animal Health about Global Brand Activation. Pfizer Animal Health’s poultry business embarked on developing a global brand and they started out by using great visuals in their presentation evoking affection and emotion about what they do. Then they got into the brand architecture and positioning mumbo jumbo language and hard-to-read slides and lost me. Then again, maybe it was too early after a late night at Red Head Piano Bar.

Consistent Quality Networking is Key to Career Happiness

I’ve had the great opportunity to attend many national BMA conferences. I am involved on the local level and have always worked for companies who believe in the value of the organization. Over the past four days, it was confirmed to me that the ones doing the right amount of networking consistently over time are the ones who are most successful and happiest with their careers. BMA gives B2B marketers that forum.

Blackhawks Rally to Bring Stanley Cup Home

Tell Your Story Visits The Alamo

Rocky Mountain BMA High

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