All the Feels: 14 Reasons Why Marketers Are in Love with B2B
The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry. I know I’m not alone in this thinking. All the B2B marketers I know are filled with passion, admiration and respect for the work we do. You may not know it, but B2B is hot. Here are 14 reasons why B2B marketing is the ONE for so many of us. 1) “It’s where the business is! And because we can.” – Jeffrey W. Hayzlett, Primetime TV & Radio Host, Chairman of the C-Suite Network 2) 3) Understanding B2B is to understand the world around you; how businesses operate, how purchase decisions are made, how the global and digital economy works. 4) B2B...
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