A big admission, but true. That's for sure. "Google Inc. Executive Chairman Eric Schmidt said missing the rise of social media was the biggest mistake he made at the world’s largest search-engine operator." Read the source article at Bloomberg...
Continue ReadingAs we head into 2014, keep this great thought in mind. "If your employees are working towards something important and meaningful, they will be motivated to come to work and more loyal to the team and mission." At Tell Your Story, we have had the privilege of helping companies come up with a great message based on purpose. We also help companies with existing or developing messages get their stories out to the people that matter. These messages are just as powerful internally as well as externally and help set a great foundation for marketing communications activity. Read the source article at Business Insider...
Continue ReadingThis is our first day using the Curata publishing platform for our blog. Wish us luck! Here's an article that describes five great content marketing tools. A little old, but still good information. We'll tell you how our Curata experiment goes for us and our clients. Content marketing can be a challenge for anyone because it takes more time and effort than we ever thought. Here are a list of professional tools for content curation, distribution and syndication using your or third party content on the web. Read the source article at Brands With Fans Blog...
Continue ReadingIt’s important at some point in your career to realize what you can and cannot do as a professional. Once you realize your strengths, weaknesses, likes, dislikes, limitations and opportunities, you will have a much happier career. Take my soccer coaching career as an example. Now I’m not a soccer guy. Far from it. But I do love seeing my boys (8 and 5 years old) in competition and running out there. One day, I get asked to help out the main coach at practice. I was hooked. My soccer coaching skills consist of a little stretching, some fun, humor and a lot of energy focused on one thing – “get to the ball!” For pre-K to second grade, it has worked out well. I have a great winning percentage, happy boys and appreciative parents who give me gift cards at the season-ending pizza party. [caption id="attachment_1426" align="aligncenter" width="300"] The Red Lightening posted...
Continue ReadingOn April 15th, 2013, the eyes of the world turned to the Boston Marathon as tragedy engulfed a day of tradition and celebration. In the wake of the bombings, social media erupted as the nation turned to the Internet desperate to connect for more information, reassurance, and to check on friends and family. What to do during a tragedy such as the events that occurred at the Boston Marathon is always a delicate and difficult situation for the media. While thoughts, prayers and condolences seemingly overtook social media sites, one of the most memorable and genuine responses came from an unlikely source- The Chicago Tribune. Plastered on the front page of the Sports section, The Tribune honored Boston by connecting both cities through their love and dedication of sports. In the world of sports, to cheer for the rival is unconventional and unheard of, but with over 11,000 likes, 12,000+ shares, and...
Continue ReadingWe love going to trade shows with clients for various reasons. Earlier this year we were in San Antonio with clients USG Corporation and L&W Supply. We work hard when we go to trade shows, but we also try to have a little fun, too. Tell Your Story Visits The Alamo Tell Your Story took some time out from the INTEX Show in San Antonio, Texas to visit The Alamo. ...
Continue ReadingI am happy announce that Tell Your Story has added to our full-time team and now have THREE full time team members. As you may know, we are lean, nimble and flexible. But growing. We still want to stay lean and mean, and that means using a combination of full-time and dedicated contractor resources to help tell the great stories of the clients we serve. [caption id="attachment_1362" align="aligncenter" width="225"] Laura's welcome committee - Max & Alex.[/caption] Joining us today is Laura Cunningham, who has worked with Tell Your Story almost since our inception and worked with me back to my days at Baxter Healthcare and HSR Business to Business (now gyro). More on Laura later, but we welcome her to the full-time team. She joins us as a Senior Account Manager. I am also very proud to announce the promotion of Amanda Pollard to Senior Public Relations & Social Media Manager. Amanda has...
Continue ReadingAnother great video from Hubspot promoting the power of consistent and valuable content and how it can help grow your business. Car Seats For Cats: Teaching Nana About Inbound Marketing ...
Continue ReadingWe are hiring a full time Social Media and PR Specialist. We need someone with 2 to 3 years of experience, ideally with another marketing agency or PR firm, in a similar role. We will be evaluating candidates based on the following criteria: Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like trucks and financing and technology and home health care and drywall, and more. They must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop creative briefs. Social Media: We need someone who is familiar and not afraid of diving into and implementing newly established social media programs for our clients. Must understand how we use social media outlets like Twitter, Facebook, YouTube, Wordpress and others to reach our target audience who are business decision makers. Must manage, tweet, post,...
Continue ReadingWith the New Year right around the corner, there is no better time for reflection. While reflecting upon our success this year, it is also important to take a step back and think about some big name marketers that have succeeded in not only grabbing the public’s attention, but also telling a powerful story that successfully relayed a message to an audience.
The year 2012 was full of powerful marketing campaigns that truly represented the new era of advertising. Whether it was using social media to leverage their message, or using humor and thrill to capture their audience, the following 5 companies truly encapsulated how telling a story to promote a specific message can not only move an audience, but make themselves memorable within a highly competitive industry.
