Full Time Social Media and PR Specialist Wanted

We are looking for a full time Social Media and PR Specialist to join our team.  We are looking for someone with 2 to 3 years of experience with a PR firm or marketing agency, in a similar role.  The candidate would need the ability to work remotely, however, there will be shared office availability.  Benefits would include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy.   We will be evaluating candidates based on the following criteria:   Writing: We need someone with excellent writing and editing skills that is comfortable writing for business-to-business products and services like building products and trucking and financing and technology and home health care, and more. There is also opportunity for sports/sponsorship social media and PR work.  The candidate must also be able to help write proposals, press releases and blog posts, and be able to summarize research and develop...

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How I Applied Client Profiling Skills to Puppy Training

“Client Profiling” is my own term, as far as I know, and at a previous agency, we spent a number of internal education sessions refining our skills in this area. What it comes down to is this: understanding how your client processes information in order to make decisions.   Does she need a lot of information to ponder all the options, or is she more of a top-line info-only person in order to make that decision and keep moving. Is he visual or conceptual? Are you better giving one recommendation or laying out several options?  Does she need to talk it through to determine a direction? These are just some of the personality traits to consider when you start working with a new client. It certainly takes some time and good old-fashioned listening, but to develop a credible relationship and work at growing the business, it is crucial.   If you think about it...

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Sometimes You Need a “Get to the Ball” Strategy

It’s important at some point in your career to realize what you can and cannot do as a professional. Once you realize your strengths, weaknesses, likes, dislikes, limitations and opportunities, you will have a much happier career.   Take my soccer coaching career as an example. Now I’m not a soccer guy. Far from it. But I do love seeing my boys (8 and 5 years old) in competition and running out there. One day, I get asked to help out the main coach at practice. I was hooked.   My soccer coaching skills consist of a little stretching, some fun, humor and a lot of energy focused on one thing – “get to the ball!” For pre-K to second grade, it has worked out well. I have a great winning percentage, happy boys and appreciative parents who give me gift cards at the season-ending pizza party.   [caption id="attachment_1426" align="aligncenter" width="300"] The Red Lightening posted...

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