PR – Tell Your Story

July 28, 2015

in Blog, Social PR News, Interesting Things, Tell Your Story News

Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America

As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story. Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and their paths to success. George discussed why effective story telling is crucial for an organization’s marketing efforts, in addition to a primary factor in overall business success and growth. Hear how he’s applied his experience as a corporate marketer to build a small business that’s rooted in creating and sharing great stories through social PR. ...

May 29, 2015

in Blog, Events, Business Marketing Association

by Nicole Benzer

Be More: Top 5 Themes from #BMA15

“Be More.” Two words, countless nuances, depending on whom you’re talking to. For the hundreds of B2B marketers that attended BMA15, this slogan invariably implies how we must continually adapt and evolve to meet the ever-changing needs of a world guided by technology and innovation. B2B’s potential is overwhelming, yet promising, as we continue to strive for improvement in all areas. After attending dozens of sessions and combing thousands of posts on Twitter over the past few days, these 5 themes seemed to rise time and again for marketers looking to Be More. Customer experience and satisfaction is the catalyst for all marketing initiatives, but great customer service isn’t enough anymore. Experiential marketing is becoming the norm and successful brands are learning how to deliver exceptional experiences to their customers. Employees are the foundation and support system for customer loyalty, acquisition and retention. Every brand, regardless of industry, should make employee...

May 28, 2015

in Blog, Events, Business Marketing Association

by Amanda Pollard

Top 10 Takeaways from Day 1 of #BMA15

[caption id="attachment_3175" align="aligncenter" width="400"] Google's Jim Lecinski presents at #BMA15 Photo Credit: DejaViewsUSA.com[/caption] The Tell Your Story team proudly joined more than 950 fellow b2b marketers for Day 1 of the world’s biggest and best b2b marketing event, BMA15. In addition to staffing the press room and managing press for the conference, our team soaked up a plethora of valuable ideas, insights and takeaways that we can apply to our b2b marketing programs and careers. The conference has our entire team inspired and energized to “Be More.” Here are our top 10 takeaways from Day 1 of BMA15: [caption id="attachment_3177" align="alignright" width="325"] The number of B2B searches has tripled in the past two years. Photo credit: DejaViewsUSA.com[/caption] Millennials now make up almost half (46%) of b2b buyers. Reach them via mobile and video, or get left behind. Data, data, data! We don't need more dashboards, we need insights to guide decisions. There’s much disconnect between...

February 11, 2015

in Blog, Interesting Things, Career Thoughts

by Nicole Benzer

All the Feels: 14 Reasons Why Marketers Are in Love with B2B

The closer we get to February 14, the harder it becomes to avoid the Valentine’s Day restaurant guides, Tinder-themed events and Red Velvet Oreos (although nobody really wants to avoid Oreos). While B2C marketing steals so much of the spotlight, all this attention only reaffirms my love for one thing: the B2B industry. I know I’m not alone in this thinking. All the B2B marketers I know are filled with passion, admiration and respect for the work we do. You may not know it, but B2B is hot. Here are 14 reasons why B2B marketing is the ONE for so many of us. 1) “It’s where the business is! And because we can.” – Jeffrey W. Hayzlett, Primetime TV & Radio Host, Chairman of the C-Suite Network 2) 3) Understanding B2B is to understand the world around you; how businesses operate, how purchase decisions are made, how the global and digital economy works. 4) B2B...

October 31, 2013

in Blog, Interesting Things, Tell Your Story News

by Angi Day

Tell Your Story is on a Mission

We’ve thrown our hat in the ring for a Chase Mission Main Street℠ Grant, and we would love your support. VOTE HERE. Or read more to learn more. What is Mission Main Street℠ Grants? Mission Main Street℠ Grants is a program by Chase that awards 12 small businesses grants of $250,000 to help grow their businesses. The program is sponsored by Chase, Google and a diverse group of organizations. To apply, each small business must create a business profile and answer five questions about their business that will be reviewed by panelists to determine the winners. Tell Your Story has created a profile, which can be viewed here. We also answered questions – in 500 characters or less – about Tell Your Story. It’s sometimes hard answering questions in 500 characters, but I think we did a good job. If you agree, we would love your vote. Tell us about your business. What...

June 18, 2013

in Social PR News, Interesting Things, Events, Tell Your Story News

by Nicole Benzer

NeoCon: The Ultimate Paradise for Architects & Designers

If you’re an architect or designer, you’ve undoubtedly heard about and have likely attended NeoCon, the largest design exposition and conference for commercial interiors in North America. A show chock-full of inspiration and innovation, this is where creativity came to life for over 40,000 A&D professionals and over 700 exhibitors last week at Chicago’s Merchandise Mart. As a NeoCon newbie, I was amazed to see how celebrated and highly regarded the show is throughout the A&D community—truly a creative’s paradise. Whether you’re drifting through Steelcase’s colossal permanent showroom on the 3rd floor, exploring the exhibitor booths on 7 and 8, or trying to navigate the elevators and food court during the lunch rush, you can’t escape the sense of excitement and urgency from tens of thousands of people trying to soak it all in. Tell Your Story client, USG Corporation, was exhibiting their new Pixels Wall Mounted Panels so most of my...

February 4, 2013

in Blog, Brand Communications, Social PR News, Events

by Amanda Pollard

5 Ways to Maximize Trade Shows with PR and Social Media

Let’s face it. Trade shows are expensive. Between renting the booth space, paying for your team’s travel expenses, creating an attractive booth, printing literature, and purchasing giveaway items, trade shows can be a major investment and eat up a large portion of your overall marketing budget. So why not maximize your spend by using public relations and social media at the show? Here are 5 of the ways that we support our clients at tradeshows— before, during and after—with “SocialPR.” [caption id="attachment_1370" align="alignright" width="200"] Amanda facilitating media interview atGreat American Truck Show for clientOnRamp Transportation Services.[/caption] 1) Meet the press. Journalists in your industry are attending your trade shows and looking for new content to write about. Ask the show organizers for an attending press list and reach out to those journalists to set up appointments in your booth. Designate a subject matter expert to tell journalists about everything new happening with your company and...

January 7, 2012

in Blog

by George Rafeedie

Great Reads You May Have Missed in 2011

As the New Year begins many professionals revisit their bookshelves with the intention of finally starting that popular industry-changing bestseller that was purchased with good intentions 6 months ago (you know who you are). Therefore, it’s no surprise that setting a goal to read more often is one of the most popular resolutions made this time of year. But can a simple promise to yourself help get you ahead in the workplace? Our team at Tell Your Story believes so. In our field we’re used staying up-to-date on industry trends through social media avenues like Facebook, Twitter, and Google Reader. However, sitting down to read an entire book on a particular topic is a much different experience. Books have the ability to alter the way we see our industry and educate us in a way we haven’t experienced since the last time we were in a classroom. Here’s a list of books...

All the Feels: 14 Reasons Why Marketers Are in Love with B2B

Contact

Follow Us