public relations – Tell Your Story

June 3, 2016

in Social PR News, Interesting Things, Events, Business Marketing Association

5 Takeaways from #BMA16

I had the pleasure of attending my 4th BMA National Conference this week at the Hilton Chicago. Every year the conference seems to grow and change, this year with the ANA partnership front and center. Regardless, I can always count on the BMA Conference for great networking, quality content and a wealth of insights and ideas to bring back to my job and my clients. Some of the most common themes from this year’s conference included how marketing can and should drive business results, ways to build compelling brands through storytelling, and making marketing more important within organizations. There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 5 takeaways over the 3-day event. It’s not B2B or B2C its B2H= Business to Human. While this isn’t a new idea, it bears repeating. Linda Boff, Chief Marketing Office at GE, reminded us that business...

April 13, 2016

in Career Thoughts, Tell Your Story News

by George Rafeedie

Join Our Team: Social Media & PR Manager

Tell Your Story, a story marketing agency, is looking for a full-time Social Media & PR Manager to join the team. We are looking for someone with 3-7 years experience at a marketing agency or PR firm, in a similar role. The candidate would need to have the flexibility to work at our downtown Chicago office (WeWork Fulton Market) as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy. Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients. Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts, and...

October 14, 2015

in Partnership, One North

by George Rafeedie

Tell Your Story and One North Enhance Partnership

For almost two years, our team at Tell Your Story has partnered with digital marketing agency One North Interactive on a variety of projects. Today we are announcing that One North has made a strategic investment in Tell Your Story in order to offer both of our client organizations a full range of digital marketing services. This partnership further solidifies both of our agencies’ positions serving the unique needs of B2B and relationship-based organizations. For One North, it gives them the storytelling and content marketing capabilities that many current and prospective clients need in their overall marketing mix. For Tell Your Story, we gain One North’s second-to-none digital, technology and strategy know-how to better serve our clients. We believe great partnerships are formed when each organization can build upon each other’s strengths. One North’s strengths lie in creating extraordinary interactive experiences that deepen the relationships between businesses and their most important audiences. Tell...

September 23, 2015

in Association, Interesting Things, Events, Business Marketing Association, Brand Communications

by George Rafeedie

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job as marketers is to find it. Then develop it. Tell it. Measure it. And lastly, improve it. The story should be unique and tied to an organization’s purpose, the difference they make in the world, says George. He shared the following 8-step process that marketers can use, right now, to develop and share their story/purpose. 1) Executive download & brainstorm. This is where executive buy-in happens. It is where you go to your boss/CMO/President/whomever and explain the process and why your organization needs it. This step is crucial as it ensures your stakeholders feel like they are part...

February 11, 2015

in Blog, Client News, Interesting Things

by Ellen DePodesta

It’s More Than Love – The Female Condom Story

Say the words “female condom” and you’ll get a raised eyebrow, a nervous laugh or worse. But did you know the manufacturer of the FC2 Female Condom is headquartered here in Chicago? The Female Health Company has distributed tens of millions of female condoms to 144 countries around the world since 2007. Recently the company enlisted our help to roll out new female condom packaging, which went from hospital-looking white to passionate purple. [caption id="attachment_3054" align="aligncenter" width="300"] New packaging for the FC2 Female Condom was introduced to public health workers, educators and clinics.[/caption] Tell Your Story was charged with introducing the new package to public health workers, educators and clinics in the U.S., so this was a B2B, not consumer, campaign. We developed refreshed messaging that emphasized the protection, empowerment and choice that the female condom represents for women. The Female Health Company invited five of the world’s leading experts on sexual...

July 1, 2014

in Blog, Events, Tell Your Story News

by Annie Beard

BMA14: Looking Back at B2B Marketing’s Most Valuable Lessons

At the end of May, the Tell Your Story team attended the three-day BMA14 Conference in Chicago, the largest B2B marketing conference in the world. We joined over 1,000 B2B marketers from over 400 firms to learn the latest trends, thinking, best practices and more about a wide variety of B2B marketing topics. Our team was on-site for the duration of the conference, working to share the most valuable takeaways with our audience through a series of blog posts and live-tweets. Check out our dispatches from BMA14 below! You Should be Proud of your BMA Chapter Leaders By: George Rafeedie Tell Your Story Wins Business Marketing Association B2 Award of Excellence By: Ellen DePodesta #BMA14 From Afar By: Angi Day Mobile Marketing Lessons from Facebook at #BMA14 By: Amanda Pollard Business-to-Business is not Boring-to-Boring By: Erin Neal The Art of Social Selling #BMA14 By: Erin Neal Taking Marketing from a Cost Center to a Revenue Center By: Ellen DePodesta Tripling Down at #BMA14 By: George Rafeedie Watch...

June 27, 2014

in Blog, Interesting Things, Tell Your Story News

by Annie Beard

A Word from our Intern

Hi, everyone, Annie Beard here! I am a Senior Strategic Communication major at Ohio University, and I am interning with Tell Your Story this summer. I met George while he was spending time at Ohio U. as the Visiting Professional of Public Relations at the E.W. Scripps School of Journalism. After a few weeks of follow-up emails and calls, I found myself in Chicago working alongside the amazing Tell Your Story team! It has been great so far, and I have already learned so much from these PR Pros. I have gotten a lot of hands-on experience with social media, blog writing, competitive audits, press releases and writing content for newsletters—basically everything that a PR nerd, like myself, could hope for! I have also been working closely with George on CoWorkers, the co-working space he co-founded. (That’s a lot of co’s). It has been a lot of fun getting to know...

June 27, 2014

in Blog, Interesting Things, Tell Your Story News

by Annie Beard

Tell Your Story Staffing Up to Tell More Stories

In recent months, Tell Your Story has welcomed two new team members - Ellen DePodesta and Erin Neal. We can’t be more excited to have their expertise complement what we’re up to at Tell Your Story. And our clients agree. Ellen DePodesta Ellen has more than 20 years of experience in the B2B PR and marketing world with agencies in Chicago, Los Angeles and Cincinnati.From this experience and her work with heaps of clients, she has plenty to show for it. She has placed client stories in dozens of top-tier media outlets and news websites, and her clients have presented at national and global conferences and received honors and awards in workplace environment, business ethics, marketing campaigns and product innovation. Ellen has earned APR professional accreditation from the Public Relations Society of America, following in her parents’ footsteps, both accredited members of PRSA. She holds a Bachelor of Arts degree in journalism...

March 25, 2014

in Interesting Things, Career Thoughts, Tell Your Story News

by George Rafeedie

Visiting Professional for the Week

[caption id="attachment_1843" align="aligncenter" width="225"] Jerry Sloan & George Rafeedie[/caption] This week I am the Jerry Sloan Visiting Professional of Public Relations at the E.W. Scripps School of Journalism at Ohio University. What an honor – and incredibly surreal. He was my advisor and professor when I attended OU in the early 1990s. I've loved keeping in touch with him since and am proud to serve in a teaching capacity this week in his name. Not only is Jerry Sloan a mentor to me professionally, but personally, since the day I met him, he has been a role model. He cares about his students, alum, his former colleagues and especially his family in a way that has been inspiring to me. Also inspiring, even to this day, are memories of lectures that made vivid imprints on our brains that helped us visualize what we could achieve in this great world of public relations and marketing...

It’s More Than Love – The Female Condom Story

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