Social PR – Tell Your Story

June 3, 2016

in Social PR News, Interesting Things, Events, Business Marketing Association

5 Takeaways from #BMA16

I had the pleasure of attending my 4th BMA National Conference this week at the Hilton Chicago. Every year the conference seems to grow and change, this year with the ANA partnership front and center. Regardless, I can always count on the BMA Conference for great networking, quality content and a wealth of insights and ideas to bring back to my job and my clients. Some of the most common themes from this year’s conference included how marketing can and should drive business results, ways to build compelling brands through storytelling, and making marketing more important within organizations. There were plenty of great B2B insights to choose from, but I’ve narrowed it down to my top 5 takeaways over the 3-day event. It’s not B2B or B2C its B2H= Business to Human. While this isn’t a new idea, it bears repeating. Linda Boff, Chief Marketing Office at GE, reminded us that business...

April 13, 2016

in Career Thoughts, Tell Your Story News

by George Rafeedie

Join Our Team: Social Media & PR Manager

Tell Your Story, a story marketing agency, is looking for a full-time Social Media & PR Manager to join the team. We are looking for someone with 3-7 years experience at a marketing agency or PR firm, in a similar role. The candidate would need to have the flexibility to work at our downtown Chicago office (WeWork Fulton Market) as well as remotely. Benefits include a flexible and nimble work culture, health insurance, 401K and a competitive paid time off policy. Responsibilities would include assisting the Tell Your Story team in development, implementation and management of marketing, business development, social media and public relations efforts for a variety of Tell Your Story clients. Writing / Content Development— We need someone with excellent writing and editing skills that is comfortable writing for B2B and B2C clients. The candidate must also be able to help write proposals, press releases and blog posts, and...

September 23, 2015

in Association, Interesting Things, Events, Business Marketing Association, Brand Communications

by George Rafeedie

8 Steps to Storytelling Success

Tell Your Story Founder George Rafeedie gave a recent breakfast seminar with the Chicago Business Marketing Association where he taught a group of B2B marketers how to develop and share stories on any budget. In his dynamic presentation, George explained how every organization (big, small, start up, non-profit, division) has a story. And our job as marketers is to find it. Then develop it. Tell it. Measure it. And lastly, improve it. The story should be unique and tied to an organization’s purpose, the difference they make in the world, says George. He shared the following 8-step process that marketers can use, right now, to develop and share their story/purpose. 1) Executive download & brainstorm. This is where executive buy-in happens. It is where you go to your boss/CMO/President/whomever and explain the process and why your organization needs it. This step is crucial as it ensures your stakeholders feel like they are part...

July 28, 2015

in Blog, Social PR News, Interesting Things, Tell Your Story News

by Nicole Benzer

Tell Your Story Founder George Rafeedie Shares His Story on Bootstrapping in America

As a marketing agency that focuses on developing compelling and valuable stories for its clients, it’s not everyday that we get an opportunity to share our own story. Tell Your Story’s Founder, George Rafeedie, was a recent guest on Bootstrapping in America, a live online segment produced by the Tastytrade network that highlights entrepreneurs and their paths to success. George discussed why effective story telling is crucial for an organization’s marketing efforts, in addition to a primary factor in overall business success and growth. Hear how he’s applied his experience as a corporate marketer to build a small business that’s rooted in creating and sharing great stories through social PR. ...

October 22, 2014

in Blog, Events, Business Marketing Association, Tell Your Story News

by Amanda Pollard

Tell Your Story Brings Home Social Media Gold

[caption id="attachment_2714" align="aligncenter" width="640"] Nicole accepts Tell Your Story's Gold Tower Award[/caption] Last night at Moonlight Studios, the Tell Your Story team proudly accepted a Gold Business Marketing Association of Chicago Tower Award in the social media category for work done for client, USG Corporation. It was a terrific event and celebration of the best and brightest in Chicago B2B marketing. [caption id="attachment_2708" align="alignright" width="168"] George shows off our Social Media Gold[/caption] [caption id="attachment_2706" align="alignleft" width="300"] Nicole and Erin at #BMAtower[/caption] Our winning social media program helped USG tell the story of their new brand identity and Team USA sponsorship through employee Brand Ambassadors. Tell Your Story worked to utilize the Brand Ambassadors as a team of social media champions whose exponential reach spread the word throughout the organization and externally to customers and influencers. [caption id="attachment_2705" align="alignleft" width="300"] Ellen, Nicole and Amanda celebrate #BMAtower Gold[/caption] This wasn’t the only award our team received for USG...

June 27, 2014

in Blog, Interesting Things, Tell Your Story News

by Annie Beard

Tell Your Story Staffing Up to Tell More Stories

In recent months, Tell Your Story has welcomed two new team members - Ellen DePodesta and Erin Neal. We can’t be more excited to have their expertise complement what we’re up to at Tell Your Story. And our clients agree. Ellen DePodesta Ellen has more than 20 years of experience in the B2B PR and marketing world with agencies in Chicago, Los Angeles and Cincinnati.From this experience and her work with heaps of clients, she has plenty to show for it. She has placed client stories in dozens of top-tier media outlets and news websites, and her clients have presented at national and global conferences and received honors and awards in workplace environment, business ethics, marketing campaigns and product innovation. Ellen has earned APR professional accreditation from the Public Relations Society of America, following in her parents’ footsteps, both accredited members of PRSA. She holds a Bachelor of Arts degree in journalism...

March 25, 2014

in Interesting Things, Career Thoughts, Tell Your Story News

by George Rafeedie

Visiting Professional for the Week

[caption id="attachment_1843" align="aligncenter" width="225"] Jerry Sloan & George Rafeedie[/caption] This week I am the Jerry Sloan Visiting Professional of Public Relations at the E.W. Scripps School of Journalism at Ohio University. What an honor – and incredibly surreal. He was my advisor and professor when I attended OU in the early 1990s. I've loved keeping in touch with him since and am proud to serve in a teaching capacity this week in his name. Not only is Jerry Sloan a mentor to me professionally, but personally, since the day I met him, he has been a role model. He cares about his students, alum, his former colleagues and especially his family in a way that has been inspiring to me. Also inspiring, even to this day, are memories of lectures that made vivid imprints on our brains that helped us visualize what we could achieve in this great world of public relations and marketing...

January 31, 2014

in Blog, Brand Communications, Social PR News

by George Rafeedie

Integrate Your Content Marketing with SEO / SEM

This great article states that "nearly half (45%) of all companies say content is ‘highly integrated’ with their SEO efforts, compared to just 24% for paid search marketing and 16% for mobile marketing. Organizations are more likely to integrate content marketing with their SEO strategy than they are with any other digital marketing discipline." The phrase integrated marketing is one of those overused terms, as is content marketing. However, this study shows that more and more, integration of owned media and paid media is crucial. At Tell Your Story, we integrate earned PR media, too. We are not sure why the SEM integration percentage isn't the same as SEO. Perhaps budget, but we have found that content, SEO, SEM and earned PR go hand-in-hand when thinking about and executing marketing plans to tell your clients' great stories. Read the source article at Econsultancy...

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