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what we think.

We don’t think of ourselves as know-it-alls, but we do like sharing our thoughts, experiences and POV from time-to-time. We are in continual learning mode and here is what we think, when we think it.
Tell Your Story /  what we think.
April 24, 2013
in Blog, Interesting Things
by George Rafeedie

The Chicago Tribune Honors Boston Marathon Tragedy With Heartfelt Ad

On April 15th, 2013, the eyes of the world turned to the Boston Marathon as tragedy engulfed a day of tradition and celebration. In the wake of the bombings, social media erupted as the nation turned to the Internet desperate to connect for more information, reassurance, and to check on friends and family. What to do during a tragedy such as the events that occurred at the Boston Marathon is always a delicate and difficult situation for the media.   While thoughts, prayers and condolences seemingly overtook social media sites, one of the most memorable and genuine responses came from an unlikely source- The Chicago Tribune. Plastered on the front page of the Sports section, The Tribune honored Boston by connecting both cities through their love and dedication of sports. In the world of sports, to cheer for the rival is unconventional and unheard of, but with over 11,000 likes, 12,000+ shares, and...

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April 1, 2013
in Blog, Events, Tell Your Story News
by George Rafeedie

Tell Your Story Visits The Alamo

We love going to trade shows with clients for various reasons. Earlier this year we were in San Antonio with clients USG Corporation and L&W Supply. We work hard when we go to trade shows, but we also try to have a little fun, too.   Tell Your Story Visits The Alamo   Tell Your Story took some time out from the INTEX Show in San Antonio, Texas to visit The Alamo. ...

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March 27, 2013
in Blog, Brand Communications, Social PR News
by Angi Day

Facebook’s Revamped News Feed and Your Content Strategy

[caption id="attachment_1339" align="aligncenter" width="300"] Source: Facebook[/caption]   What does Facebook’s revamped News Feed have to do with your brand? Everything.   Over the past decade, social media outlets have created a world where oversharing or “TMI” is widely accepted and encouraged. In an effort to educate consumers and differentiate themselves from competitors, many brands have forgotten about the art of simplicity when developing their content marketing strategies. Facebook’s redesigned News Feed is an attempt to simplify and reduce clutter, allowing the user to focus more on stories and people that are top-of-mind. According to Zuckerberg, Facebook’s mission for the News Feed is to be like a personalized newspaper with customized content (Newsroom.fb.com). With these changes slowly rolling out, how can companies take advantage of the new design for their own Page?   Here are some of Tell Your Story’s tips for creating valuable content your fans can identify with.   Less is more. Photos are the most...

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March 19, 2013
in Blog, Tell Your Story News
by Angi Day

Tell Your Story Welcomes Nicole Benzer

We are excited to bring Nicole Benzer aboard as a PR and Social Media Specialist. In this newly created role, Nicole will assist our team with public relations and social media efforts on behalf of clients and Tell Your Story.   Prior to joining Tell Your Story, Nicole worked as a public relations account executive for Sanderson & Associates, an agency that specializes in B2B franchise development and lead generation. During her time at Sanderson, Nicole managed seven national accounts which included building strong relationships between her clients and the media, in addition to increasing brand awareness throughout their franchised markets, respectively.   Nicole brings her enthusiasm and fascination of the power of the written word to her position at Tell Your Story. A lover of reading and writing, she enjoys blending a brand’s unique message with a well-written story that engages readers, ultimately creating a tie between company and consumer.   A Michigan native, Nicole...

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February 21, 2013
in Blog, Social PR News, Events
by Angi Day

Social Media Preview at the Chicago Auto Show 2013

Social media has grown to play a major part in our lives; whether in the personal or business world, social media has made its mark and has proven its importance when it comes to communicating and promoting a message.   On February 8th, we attended the 2013 ChicagoAuto Show for the Social Media Preview Day. While decked out cars and the latest in automotive technology were prominently showcased, the power of social media was the focus and spotlight of the day.   In attempt to reach a bigger audience and promote the exciting schedule of events that cater to the media savvy, the Chicago AutoShow rebranded this day to a more Twitter-friendly, #SMP13 and #CAS13. As we walked around to each exhibit, it was hard to ignore the theme of new and innovative thinking, as each exhibit prided itself on being a “game changer” in the automotive industry.   Although there were many vehicles that were...

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February 18, 2013
in Blog, Social PR News, Tell Your Story News
by George Rafeedie

People News at Tell Your Story!

I am happy announce that Tell Your Story has added to our full-time team and now have THREE full time team members. As you may know, we are lean, nimble and flexible. But growing. We still want to stay lean and mean, and that means using a combination of full-time and dedicated contractor resources to help tell the great stories of the clients we serve.   [caption id="attachment_1362" align="aligncenter" width="225"] Laura's welcome committee - Max & Alex.[/caption]   Joining us today is Laura Cunningham, who has worked with Tell Your Story almost since our inception and worked with me back to my days at Baxter Healthcare and HSR Business to Business (now gyro). More on Laura later, but we welcome her to the full-time team. She joins us as a Senior Account Manager.   I am also very proud to announce the promotion of Amanda Pollard to Senior Public Relations & Social Media Manager. Amanda has...

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February 4, 2013
in Blog, Brand Communications, Social PR News, Events
by Amanda Pollard

5 Ways to Maximize Trade Shows with PR and Social Media

Let’s face it. Trade shows are expensive. Between renting the booth space, paying for your team’s travel expenses, creating an attractive booth, printing literature, and purchasing giveaway items, trade shows can be a major investment and eat up a large portion of your overall marketing budget. So why not maximize your spend by using public relations and social media at the show? Here are 5 of the ways that we support our clients at tradeshows— before, during and after—with “SocialPR.”     [caption id="attachment_1370" align="alignright" width="200"] Amanda facilitating media interview atGreat American Truck Show for clientOnRamp Transportation Services.[/caption] 1) Meet the press. Journalists in your industry are attending your trade shows and looking for new content to write about. Ask the show organizers for an attending press list and reach out to those journalists to set up appointments in your booth. Designate a subject matter expert to tell journalists about everything new happening with your company and...

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January 18, 2013
in Blog, Brand Communications, Social PR News
by Angi Day

Facebook’s New Graph Search: What It Means For You and Your Company

There is no question that Facebook and its innovations over the years have changed the way we communicate and stay connected. Though some may not want to admit it, Facebook, along with many other social networking sites, have become a way of life. Whether you are marketing your company’s brand, or building personal relationships, our society has become reliant on Facebook as a way to stay connected to the world around us.   Hoping to make searches within Facebook much easier, Facebook took a big step earlier this week in announcing their new Graph Search. Striving to connect the Facebook user experience throughout the web, this new search engine will make sharing information easier than before. Allowing you to find things, people, or businesses based on interests and recommendations of friends, this internal search engine is a game changer when it comes to marketing a brand or building relationships.   Focusing on four main...

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